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Journal of International Marketing is a peer-reviewed journal published by SAGE, covering International Business and FDI, Consumer Behavior in Brand Consumption and Identification, Innovation and Knowledge Management.
| Publisher | SAGE |
|---|---|
| Reference style | Author–year (Harvard) Author–year — (Smith, 2023) in the text Smith, A., Jones, B. and Lee, C. (2023) 'A representative article title', Journal of International Marketing, 12(3), pp. 45–58.
Formats any DOI in Journal of International Marketing style. No sign-up. |
| Publishes research in | International Business and FDI Consumer Behavior in Brand Consumption and Identification Innovation and Knowledge Management Customer Service Quality and Loyalty Digital Marketing and Social Media |
| ISSN | 1069-031X |
| Citation impact (2-yr) | 4.97 |
| h-index | 141 |
| i10-index | 612 |
| Total citations | 66,304 |
| Top institutions publishing here | Michigan State University |
| Journal website | us.sagepub.com |
| You get | A submission-ready PDF and the editable LaTeX source — ready to submit. |
Citations each year’s papers have accumulated so far — the most recent years are still building up.
Partial least squares structural equation modeling (PLS-SEM) has become a key method in international marketing research. Users of PLS-SEM have, however, largely overlooked the issue of endogeneity, which has become an integral component of regression analysis applications. This lack of attention is surprising because the PLS-SEM method is grounded in regression analysis, for which numerous…
Back translation is the technique most commonly used to check the accuracy of translation in survey research. Although it results in a direct or literal translation, it does not address issues of conceptual equivalence. Furthermore, if it is not combined with pretesting, it does not address issues of comprehension and meaning to the respondent. This…
Globalization and the emergence of internationally active small and medium-sized enterprises (SMEs) are key worldwide trends. The author investigates the interrelationships of entrepreneurial orientation, marketing strategy, tactics, and firm performance among SMEs affected by globalization. The author offers empirical findings and conclusions on the critical roles of entrepreneurship and marketing to assist SME managers.
This article is based on a study of 16 in-depth case histories of New Zealand firms. It uses both the traditional and the “born-global” approaches as a framework to study the internationalization processes of the firms. The authors use the histories to conduct a systematic analysis of the extent to which firms that might be…
Over the past decade, several studies have questioned the stage models of the internationalization process. Many of these studies concentrate on the exporting versus nonexporting factor, identifying an increasing number of firms that are active in international markets shortly after establishment. Limited empirical evidence exists as to whether this actuality indicates simply a reduced time…
