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Journal of Public Policy & Marketing is a peer-reviewed journal published by SAGE, covering Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing, Merger and Competition Analysis. Over its lifetime it has published 1,405 papers, which have received 65,344 citations.
| Publisher | SAGE |
|---|---|
| Reference style | Author–year (Harvard) Author–year — (Smith, 2023) in the text Smith, A., Jones, B. and Lee, C. (2023) 'A representative article title', Journal of Public Policy & Marketing, 12(3), pp. 45–58.
Formats any DOI in Journal of Public Policy & Marketing style. No sign-up. |
| Publishes research in | Consumer Behavior in Brand Consumption and Identification Consumer Market Behavior and Pricing Merger and Competition Analysis Environmental Sustainability in Business Consumer Attitudes and Food Labeling |
| ISSN | 0743-9156 |
| Citation impact (2-yr) | 3.98 |
| h-index | 123 |
| i10-index | 844 |
| Top institutions publishing here | Villanova University |
| Journal website | journals.sagepub.com |
| You get | A submission-ready PDF and the editable LaTeX source — ready to submit. |
Citations each year’s papers have accumulated so far — the most recent years are still building up.
Interventions to change everyday behaviors often attempt to change people's beliefs and intentions. As the authors explain, these interventions are unlikely to be an effective means to change behaviors that people have repeated into habits. Successful habit change interventions involve disrupting the environmental factors that automatically cue habit performance. The authors propose two potential habit…
The authors examine potential relationships among categories of personal information, beliefs about direct marketing, situational characteristics, specific privacy concerns, and consumers’ direct marketing shopping habits. Furthermore, the authors offer an assessment of the trade-offs consumers are willing to make when they exchange personal information for shopping benefits. The findings indicate that public policy and self-regulatory…
Social marketing faces significant barriers to growth because there is no clear understanding of what the field is and what its role should be in relation to other approaches to social change. However, growth is possible through increases in social marketing's share of competition at the intervention, subject matter, product, and brand levels. The author…
While perceived consumer effectiveness (PCE) has consistently been linked to socially conscious attitudes, the concept appears to have been confounded with other related constructs in the empirical studies measuring its effects on behavior. In addition, the few studies which have considered the effects of PCE on reported behavior have done so only in aggregate. This…
Marketers have shown increasing interest in the use of corporate societal marketing (CSM) programs. In this article, the authors describe six means by which CSM programs can build brand equity: (1) building brand awareness, (2) enhancing brand image, (3) establishing brand credibility, (4) evoking brand feelings, (5) creating a sense of brand community, and (6)…
