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Journal of Marketing Research is a peer-reviewed journal published by SAGE, covering Consumer Market Behavior and Pricing, Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media. Over its lifetime it has published 7,616 papers, which have received 1,043,538 citations.
| Publisher | SAGE |
|---|---|
| Reference style | Author–year (Harvard) Author–year — (Smith, 2023) in the text Smith, A., Jones, B. and Lee, C. (2023) 'A representative article title', Journal of Marketing Research, 12(3), pp. 45–58.
Formats any DOI in Journal of Marketing Research style. No sign-up. |
| Publishes research in | Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification Digital Marketing and Social Media Customer Service Quality and Loyalty Consumer Retail Behavior Studies |
| ISSN | 0022-2437 |
| Citation impact (2-yr) | 3.04 |
| h-index | 415 |
| i10-index | 4,762 |
| Top institutions publishing here | University of Pennsylvania |
| Journal website | us.sagepub.com |
| You get | A submission-ready PDF and the editable LaTeX source — ready to submit. |
Citations each year’s papers have accumulated so far — the most recent years are still building up.
The statistical tests used in the analysis of structural equation models with unobservable variables and measurement error are examined. A drawback of the commonly applied chi square test, in addition to the known problems related to sample size and power, is that it may indicate an increasing correspondence between the hypothesized model and the observed…
The statistical tests used in the analysis of structural equation models with unobservable variables and measurement error are examined. A drawback of the commonly applied chi square test, in addit...
Several issues relating to goodness of fit in structural equations are examined. The convergence and differentiation criteria, as applied by Bagozzi, are shown not to stand up under mathematical or statistical analysis. The authors argue that the choice of interpretative statistic must be based on the research objective. They demonstrate that when this is done…
