Abstract The researchers interviewed 300 customers of a fast food restaurant. The respondents indicated that quality, cleanliness and value are the three most important attributes of a fast food restaurant. The study reported the respondents' ratings of competitive brands. Cross-tabulations of satisfaction rating by various customer traits are provided.
Journal of Restaurant & Foodservice Marketing Template
Write in a clean editor, then format for Journal of Restaurant & Foodservice Marketing in one click — DocuGuru applies the official Taylor & Francis template with author–year references and exports a submission-ready PDF plus the editable LaTeX source. Free to start.
About the Journal of Restaurant & Foodservice Marketing format
Journal of Restaurant & Foodservice Marketing is a peer-reviewed journal published by Taylor & Francis, covering Culinary Culture and Tourism, Customer Service Quality and Loyalty, Consumer Retail Behavior Studies.
| Publisher | Taylor & Francis |
|---|---|
| Reference style | Author–year (Chicago, T&F) Author–year — (Smith, 2023) in the text Smith, Ada, Ben Jones, and Cara Lee. 2023. "A Representative Article Title." Journal of Restaurant & Foodservice Marketing 12 (3): 45–58.
Formats any DOI in Journal of Restaurant & Foodservice Marketing style. No sign-up. |
| Publishes research in | Culinary Culture and Tourism Customer Service Quality and Loyalty Consumer Retail Behavior Studies Wine Industry and Tourism Consumer Behavior in Brand Consumption and Identification |
| ISSN | 1052-214X |
| h-index | 20 |
| i10-index | 34 |
| Total citations | 1,218 |
| Top institutions publishing here | University of Nevada, Las Vegas |
| Journal website | www.tandfonline.com |
| You get | A submission-ready PDF and the editable LaTeX source — ready to submit. |
Papers published in Journal of Restaurant & Foodservice Marketing per year
Citation impact of Journal of Restaurant & Foodservice Marketing by publication year
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Most-cited papers in Journal of Restaurant & Foodservice Marketing
Abstract The purpose of this study is to identify important selection attributes for customers dining at Chinese restaurants in the state of Indiana, and the determinant and predicting factors in customers' intentions to return. A closed-ended questionnaire was used, and a systematic sampling approach was employed to survey a sample of customers in three Chinese…
This study investigates factors relating to complaining action and factors which affect complainants' revisit intentions and negative word-of-mouth behaviors. The findings suggest that the degree to which customers are upset, the importance of the dining occasion, and the perceived assurance that management will resolve the problem effect whether or not a customer will complain. The…
This study identifies several socioeconomic and demographic characteristics affecting food away from home consumption using the recent 1987-88 National Food Consumption Survey (the individual intake portion). The fmdings indicate that the following variables significantly alfect the number of meals purchased: region, race, ethnicity, sex, household size, age, income, and time of week of consumption. The…
A research instrument was developed to identify attitudes of Korean college students towards quick-service, family-style, and fine dining restaurants. Of the 350 questionnaires distributed, 292 (83%) were returned and usable. Respondents had the most positive attitudes toward fine dining restaurants, followed by quick service and family-style restaurants. Family-style restaurants, however, were most frequently patronized by…