The rise of influencer marketing makes YouTube an ideal media platform to implement such marketing strategies. Many scholars consider the success of YouTube influencer marketing as a result of high consumer perception of information credibility. This study employs heuristic-systematic model to investigate how informational cues influence credibility evaluations of information posted by YouTube influencers. An…
Journal of Media Business Studies Template
Write in a clean editor, then format for Journal of Media Business Studies in one click — DocuGuru applies the official Taylor & Francis template with author–year references and exports a submission-ready PDF plus the editable LaTeX source. Free to start.
About the Journal of Media Business Studies format
Journal of Media Business Studies is a peer-reviewed journal published by Taylor & Francis, covering Digital Marketing and Social Media, Media Studies and Communication, Cultural Industries and Urban Development.
| Publisher | Taylor & Francis |
|---|---|
| Reference style | Author–year (Chicago, T&F) Author–year — (Smith, 2023) in the text Smith, Ada, Ben Jones, and Cara Lee. 2023. "A Representative Article Title." Journal of Media Business Studies 12 (3): 45–58.
Formats any DOI in Journal of Media Business Studies style. No sign-up. |
| Publishes research in | Digital Marketing and Social Media Media Studies and Communication Cultural Industries and Urban Development Consumer Behavior in Brand Consumption and Identification Digital Platforms and Economics |
| ISSN | 1652-2354 |
| Citation impact (2-yr) | 2.91 |
| h-index | 38 |
| i10-index | 174 |
| Total citations | 6,448 |
| Top institutions publishing here | Jönköping University |
| Journal website | center.hj.se |
| You get | A submission-ready PDF and the editable LaTeX source — ready to submit. |
Papers published in Journal of Media Business Studies per year
Citation impact of Journal of Media Business Studies by publication year
Citations each year’s papers have accumulated so far — the most recent years are still building up.
Most-cited papers in Journal of Media Business Studies
Engagement has emerged as an important concept for newsorganizations. Yet lack of agreement within the industry and the academy on the definition of engagement has left news companies vulnerable to the definitions dictated by advertisers, who focus on brand placement not news content. This paper relies on quantitative and qualitative methodologies to define online engagement…
This article explores how the changing nature of journalistic work and organization are affecting the profession, the way it is perceived by personnel, the roles played by journalists, and autonomy of journalists. It finds that the technical and economic changes are disrupting the established professional status, roles, and practices of journalists, removing professional control that…
This articles explores how factors present at the startup of online news enterprises influence their development and sustainability. Using entrepreneurship and management literature as a base, it presents and analyzes three case studies in which different arrays of organizational factors were present and how they affected the first three years of the organizations’ activities. It…
Drawing on empirical research into the strategies of leading UK newspaper groups, this article examines the means by which such firms, through processes of attrition in old and investment in new resources, have gradually re-invented themselves as digital multiplatform entities. It analyses how the adoption of a multiplatform distribution strategy is affecting organization of production…