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Journal of Interactive Advertising is a peer-reviewed journal published by Taylor & Francis, covering Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification, Technology Adoption and User Behaviour.
| Publisher | Taylor & Francis |
|---|---|
| Reference style | Author–year (Chicago, T&F) Author–year — (Smith, 2023) in the text Smith, Ada, Ben Jones, and Cara Lee. 2023. "A Representative Article Title." Journal of Interactive Advertising 12 (3): 45–58.
Formats any DOI in Journal of Interactive Advertising style. No sign-up. |
| Publishes research in | Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification Technology Adoption and User Behaviour Media Influence and Health Impact of Technology on Adolescents |
| ISSN | 1525-2019 |
| Citation impact (2-yr) | 5.74 |
| h-index | 86 |
| i10-index | 300 |
| Total citations | 30,066 |
| Top institutions publishing here | The University of Texas at Austin |
| Journal website | www.tandfonline.com |
| You get | A submission-ready PDF and the editable LaTeX source — ready to submit. |
Citations each year’s papers have accumulated so far — the most recent years are still building up.
In the past few years, expenditure on influencer marketing has grown exponentially. The present study involves preliminary research to understand the mechanism by which influencer marketing affects consumers via social media. It proposes an integrated model—the social media influencer value model—to account for the roles of advertising value and source credibility. To test this model,…
In this study we examined the effect of disclosure language (control/no disclosure, “SP,” “Sponsored,” and “Paid Ad”) in Instagram-based influencer advertising on ad recognition, brand attitude, purchase intention, and sharing intention among a sample of 237 students. In line with prior research, results indicated that disclosure language featuring “Paid Ad” positively influenced ad recognition, which…
ABSTRACTThe advent of Web 2.0 technologies has enabled the efficient creation and distribution of user-generated content (UGC), resulting in vast changes in the online media landscape. For instance, the proliferation of UGC has made a strong impact on consumers, media suppliers, and marketing professionals while necessitating research in order to understand both the short and…
Online interpersonal influence or electronic word-of-mouth (“eWOM”) is an important aspect of ecommerce. Consumers give and seek opinions online in much the same way as they do offline, thereby affecting the sales of many goods and services. To further the understanding of eWOM, the present study used data from a survey of 309 consumers to…
