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The Journal of Marketing Theory and Practice is a peer-reviewed journal published by Taylor & Francis, covering Consumer Behavior in Brand Consumption and Identification, Customer Service Quality and Loyalty, Digital Marketing and Social Media.
| Publisher | Taylor & Francis |
|---|---|
| Reference style | Author–year (Chicago, T&F) Author–year — (Smith, 2023) in the text Smith, Ada, Ben Jones, and Cara Lee. 2023. "A Representative Article Title." The Journal of Marketing Theory and Practice 12 (3): 45–58.
Formats any DOI in The Journal of Marketing Theory and Practice style. No sign-up. |
| Publishes research in | Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty Digital Marketing and Social Media Consumer Retail Behavior Studies Technology Adoption and User Behaviour |
| ISSN | 1069-6679 |
| Citation impact (2-yr) | 3.01 |
| h-index | 103 |
| i10-index | 691 |
| Total citations | 70,936 |
| Top institutions publishing here | University of Alabama |
| Journal website | www.tandfonline.com |
| You get | A submission-ready PDF and the editable LaTeX source — ready to submit. |
Citations each year’s papers have accumulated so far — the most recent years are still building up.
Structural equation modeling (SEM) has become a quasi-standard in marketing and management research when it comes to analyzing the cause-effect relations between latent constructs. For most researchers, SEM is equivalent to carrying out covariance-based SEM (CB-SEM). While marketing researchers have a basic understanding of CB-SEM, most of them are only barely familiar with the other…
Using qualitative studies involving executives and customers, this study explores the nature and scope of customer engagement (CE), which is a vital component of relationship marketing. We define CE as the intensity of an individual's participation in and connection with an organization's offerings and/or organizational activities, which either the customer or the organization initiate. We…
Traditional measures of customer satisfaction have been criticized for failing to capture the depth of customer responses to service performance. This study seeks to redirect satisfaction research toward an approach that encompasses an understanding of the role of commitment, involvement, and trust in the creation of engaged and loyal customers. A conceptual framework for segmenting…
Creation of value for customers is a critical task for marketers, particularly when developing new products and services or starting new businesses. This paper presents a new conceptual framework for marketers to ponder when exploring ways to distinguish themselves, in the eyes of the customer, from others in the marketplace. This framework is built on…
The authors review issues related to the application of structural equation modeling (SEM) in marketing. The discussion begins by considering issues related to the process of applying SEM in empirical research, including model specification, identification, estimation, evaluation, and respecification, and reporting of results. In addition to these process issues, a number of other issues, such…
