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Marketing Education Review is a peer-reviewed journal published by Taylor & Francis, covering Management and Marketing Education, Accounting Education and Careers, Innovations in Educational Methods.
| Publisher | Taylor & Francis |
|---|---|
| Reference style | Author–year (Chicago, T&F) Author–year — (Smith, 2023) in the text Smith, Ada, Ben Jones, and Cara Lee. 2023. "A Representative Article Title." Marketing Education Review 12 (3): 45–58.
Formats any DOI in Marketing Education Review style. No sign-up. |
| Publishes research in | Management and Marketing Education Accounting Education and Careers Innovations in Educational Methods Ethics in Business and Education Online and Blended Learning |
| ISSN | 1052-8008 |
| Citation impact (2-yr) | 3.11 |
| h-index | 46 |
| i10-index | 427 |
| Total citations | 13,196 |
| Top institutions publishing here | University of Louisville Hospital |
| Journal website | www.tandfonline.com |
| You get | A submission-ready PDF and the editable LaTeX source — ready to submit. |
Citations each year’s papers have accumulated so far — the most recent years are still building up.
Without the resource support of the taxpayers and the faith and support of citizens and parents, American public universities as we know them today would not exist. A customer orientation recognizes the student as customer and ignores the multiple stakeholders (parents, alumni, government, and business) of higher education. This paper looks at the increasing popular…
Increasingly organizations are recognizing the value of establishing close relationships with their customers. Despite this, research has not deeply explored how the intangible aspects of relational exchange such as customer satisfaction, as well as affective commitment, calculative commitment, and trust, combine to determine loyalty in the higher-education sector. This is in part a result of…
AbstractAlthough research indicates that internships offer numerous benefits to students, very few marketing programs require their students to complete one. This paper outlines and discusses the key issues marketing departments should consider when deciding whether or not to establish an internship requirement. In particular, the paper discusses the benefits of internships, the challenges departments are…
Teaching methods that have been considered "tried and true" are no longer working with today's active learners. Instructors of marketing, or indeed any field, must heed the call for continuous improvement and constant innovations in order to engage today's students. This paper examines the learning needs of the "digital millennial" or "NetGen" learner and reviews…
Group projects represent one of the most realistic approaches to teaching business and marketing skills. In the real world, seldom do individuals work by themselves and make strategic marketing decisions without interacting with others. Thus group projects, if made a part of the learning experience, can add a sense of realism that comes from having…
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