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Journal of Professional Services Marketing is a peer-reviewed journal published by Taylor & Francis, covering Customer Service Quality and Loyalty, Management and Marketing Education, Consumer Behavior in Brand Consumption and Identification.
| Publisher | Taylor & Francis |
|---|---|
| Reference style | Author–year (Chicago, T&F) Author–year — (Smith, 2023) in the text Smith, Ada, Ben Jones, and Cara Lee. 2023. "A Representative Article Title." Journal of Professional Services Marketing 12 (3): 45–58.
Formats any DOI in Journal of Professional Services Marketing style. No sign-up. |
| Publishes research in | Customer Service Quality and Loyalty Management and Marketing Education Consumer Behavior in Brand Consumption and Identification Digital Marketing and Social Media Consumer Retail Behavior Studies |
| ISSN | 0748-4623 |
| h-index | 31 |
| i10-index | 112 |
| Total citations | 4,908 |
| Top institutions publishing here | Cleveland State University |
| Journal website | www.tandfonline.com |
| You get | A submission-ready PDF and the editable LaTeX source — ready to submit. |
Citations each year’s papers have accumulated so far — the most recent years are still building up.
ABSTRACT The importance of service quality in improving customer satisfaction and loyalty in traditional business settings has been established through the use of such instruments as SERVQUAL.54 However, these established service quality dimensions, or similar measures, have not been applied to electronic commerce settings. Using online travel services as a case study, an assessment tool,…
The purpose of this study is to examine questions concerning the degree to which the consumer expectations component of perceived service quality measurement frameworks (Parasuraman, Zeithaml, and Berry, 1988; Brown and Swartz, 1989; Carman, 1990) is characterized by discriminant validity with respect to other expectations concepts used in marketing. The findings provide preliminary evidence that…
ABSTRACT Service quality continues to grow in importance in the marketing literature. One area, however, that has been relatively neglected is educational services. The present study, utilizing 686 business students and 13 professors across three university types, was designed to examine service expectations from both student and professor perspectives. Results indicate that student expectations of…
Abstract The emphasis on providing quality service has become an over-riding concern of the 1980s. To date, most of the research has been on ways to classify, conceptualize and measure service quality in for-profit organizations. This paper reports the results of a study on service quality in a professional service, higher education. The report uses…
Professional firms serving business clients are recognizing the need for improved quality services. Unfortunately, measures of professional service quality have proven difficult to develop. This paper reports on the use of SERVQUAL, an instrument commonly used to assess consumer perceptions of service quality. This instrument was employed with a sample of business owners who were…
