Hofstede's (1980 and 2001) renowned five-dimensional measure of cultural values is the overwhelmingly dominant metric of culture. His measure has been used as a contextual variable, but it is often required to directly measure cultural values for individual consumers or managers. The purpose of this research is to respond to the call for developing a…
Journal of International Consumer Marketing Template
Write in a clean editor, then format for Journal of International Consumer Marketing in one click — DocuGuru applies the official Taylor & Francis template with author–year references and exports a submission-ready PDF plus the editable LaTeX source. Free to start.
About the Journal of International Consumer Marketing format
Journal of International Consumer Marketing is a peer-reviewed journal published by Taylor & Francis, covering Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media, Customer Service Quality and Loyalty.
| Publisher | Taylor & Francis |
|---|---|
| Reference style | Author–year (Chicago, T&F) Author–year — (Smith, 2023) in the text Smith, Ada, Ben Jones, and Cara Lee. 2023. "A Representative Article Title." Journal of International Consumer Marketing 12 (3): 45–58.
Formats any DOI in Journal of International Consumer Marketing style. No sign-up. |
| Publishes research in | Consumer Behavior in Brand Consumption and Identification Digital Marketing and Social Media Customer Service Quality and Loyalty Consumer Retail Behavior Studies Cultural Differences and Values |
| ISSN | 0896-1530 |
| Citation impact (2-yr) | 2.93 |
| h-index | 82 |
| i10-index | 532 |
| Total citations | 27,663 |
| Top institutions publishing here | Hong Kong Polytechnic University |
| Journal website | www.tandfonline.com |
| You get | A submission-ready PDF and the editable LaTeX source — ready to submit. |
Papers published in Journal of International Consumer Marketing per year
Citation impact of Journal of International Consumer Marketing by publication year
Citations each year’s papers have accumulated so far — the most recent years are still building up.
Most-cited papers in Journal of International Consumer Marketing
Most aspects of consumer behavior are culture-bound. This article reviews the cultural relationships with the self, personality, and attitude, which are the basis of consumer behavior models and branding and advertising strategies. The Hofstede model is used to explain variance. Other consumer behavior aspects reviewed are motivation and emotions, cognitive processes such as abstract versus…
This paper reviews the potential impact of the COVID-19 pandemic of 2020 on global consumer traits, buying patterns, global interconnectedness and psychographic behavior, and other marketing activities. Eschewing the branding of generational cohorts by their birth segments (Baby Boomers, Millennials, Centennials, etc.), this paper focuses upon major historical milestones (JFK assassination, Vietnam War, Iran Hostage…
Abstract This study examines the applicability of the Theory of Planned Behavior to green purchasing behavior in the Chinese and American cultural settings. To this end, consumers in Shanghai and Los Angeles were surveyed and the relevant structural equation modeling analysis indicates the satisfactory external validity of the model in explaining eco-friendly purchases of the…
The purpose of this study is to investigate online purchase intention in emerging markets focusing on the impact of perceived usefulness of online reviews, trust and perceived risk. The results were obtained by an online survey answered by 380 online shoppers in Mexico City. Results from partial least squares structural equation modeling (PLS-SEM) using SmartPLS…