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Journal of Global Scholars of Marketing Science is a peer-reviewed journal published by Taylor & Francis, covering Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media, Customer Service Quality and Loyalty.
| Publisher | Taylor & Francis |
|---|---|
| Reference style | Author–year (Chicago, T&F) Author–year — (Smith, 2023) in the text Smith, Ada, Ben Jones, and Cara Lee. 2023. "A Representative Article Title." Journal of Global Scholars of Marketing Science 12 (3): 45–58.
Formats any DOI in Journal of Global Scholars of Marketing Science style. No sign-up. |
| Publishes research in | Consumer Behavior in Brand Consumption and Identification Digital Marketing and Social Media Customer Service Quality and Loyalty Consumer Retail Behavior Studies Technology Adoption and User Behaviour |
| ISSN | 2163-9159 |
| Citation impact (2-yr) | 3.18 |
| h-index | 38 |
| i10-index | 178 |
| Total citations | 6,383 |
| Top institutions publishing here | Yonsei University |
| Journal website | www.tandfonline.com |
| You get | A submission-ready PDF and the editable LaTeX source — ready to submit. |
Citations each year’s papers have accumulated so far — the most recent years are still building up.
I revisit my Journal of Business Research (JBR) article published in 1985 that has garnered many citations. As such, I discuss the concept of self-congruity and the stream of research that the JBR article has spurred over the last 32 + years.
Millennials are among the largest age cohorts in United States commanding the strong buying power. They are digital natives perplexing the marketing world to develop effective digital advertising strategies because they have become expert at avoiding digital advertising designed to influence their consumer behavior. Using a digital distraction during an advertisement is a Millennial behavior…
The current study presents an integrated model that explores how customer brand identification (CBI), affective commitment, customer satisfaction, and brand trust influence the development of customer behavioral intention of loyalty (CBIL) in the hospitality sector. The underpinning theories of this study are social identity theory and relationship marketing theory. Data were collected in the form…
In this study, the authors investigate factors that influence para-social relationships between social network service (SNS) users and celebrities and the effects on users' purchase intentions. The study shows that SNS use and para-social relationships with celebrities are positively related. User/celebrity para-social relationships and celebrity reputation also show positive relationships with purchase intentions. Gender differences…
This study aims to understand the relationship between cognitive (i.e. service quality) and affective (i.e. customer satisfaction, value, trust and commitment) evaluation of Internet service providers' (ISPs) customers. It also investigates the relationship between the affective evaluation and customer loyalty outcomes (i.e. attitudinal and behavioral loyalty). The study considers the overall impact of service quality…
