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Journal of Current Issues & Research in Advertising is a peer-reviewed journal published by Taylor & Francis, covering Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media, Media, Gender, and Advertising.
| Publisher | Taylor & Francis |
|---|---|
| Reference style | Author–year (Chicago, T&F) Author–year — (Smith, 2023) in the text Smith, Ada, Ben Jones, and Cara Lee. 2023. "A Representative Article Title." Journal of Current Issues & Research in Advertising 12 (3): 45–58.
Formats any DOI in Journal of Current Issues & Research in Advertising style. No sign-up. |
| Publishes research in | Consumer Behavior in Brand Consumption and Identification Digital Marketing and Social Media Media, Gender, and Advertising Media Influence and Health Human auditory perception and evaluation |
| ISSN | 1064-1734 |
| Citation impact (2-yr) | 4.81 |
| h-index | 60 |
| i10-index | 336 |
| Total citations | 17,936 |
| Top institutions publishing here | University of Georgia |
| Journal website | www.tandfonline.com |
| You get | A submission-ready PDF and the editable LaTeX source — ready to submit. |
Citations each year’s papers have accumulated so far — the most recent years are still building up.
Abstract Attitude toward the brand (Ab) and purchase intentions (PI) are two pivotal and popular constructs that have been routinely used by advertising scholars and practitioners. Despite their popularity, standard scales, with known psychometric properties, for measuring Ab and PI are not available. Furthermore, these two constructs might not be empirically distinguishable. On the basis…
Abstract This paper introduces a new construct—advertising value—a representation of the perceived value of advertising to consumers. A conceptual model is proposed and tested via a mall intercept survey. A portion of the model focusing on how informativeness and entertainment influence advertising value is then examined in an experimental study. The results from both tests…
Abstract A promotional strategy of growing interest is the placement of branded products in movies. An experiment compared the recall effectiveness of common product-placement strategies with each other and with advertising. Prominent placements elicited higher recall than did advertisements, which, in turn, outperformed subtle placements. The explicit mention of a product in the audio script…
Abstract Brand placement—often referred to as "product placement"—is a growing practice in an increasing number of media vehicles. Through placement, a brand is included as part of a mass media program in return for some consideration from the advertiser. This review clarifies the definition of brand placement and outlines an emerging body of research into…
As digital and social media continue to grow in terms of usage and advertising expenditures, the advertising industry has been forced to develop innovative strategies. One such strategy is influencer marketing, which connects online personas with brands or services that target audiences trust and engage with regularly. This study provides insight into the experiences with…
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