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Recherche et Applications en Marketing (English Edition) is a peer-reviewed journal published by SAGE, covering Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media, Customer Service Quality and Loyalty.
| Publisher | SAGE |
|---|---|
| Reference style | Author–year (Harvard) Author–year — (Smith, 2023) in the text Smith, A., Jones, B. and Lee, C. (2023) 'A representative article title', Recherche et Applications en Marketing (English Edition), 12(3), pp. 45–58.
Formats any DOI in Recherche et Applications en Marketing (English Edition) style. No sign-up. |
| Publishes research in | Consumer Behavior in Brand Consumption and Identification Digital Marketing and Social Media Customer Service Quality and Loyalty Consumer Retail Behavior Studies Consumer Market Behavior and Pricing |
| ISSN | 2051-5707 |
| Citation impact (2-yr) | 1.47 |
| h-index | 34 |
| i10-index | 159 |
| Total citations | 5,253 |
| Top institutions publishing here | Centre National de la Recherche Scientifique |
| Journal website | us.sagepub.com |
| You get | A submission-ready PDF and the editable LaTeX source — ready to submit. |
Citations each year’s papers have accumulated so far — the most recent years are still building up.
This research aims at analyzing the impact of consumers' perceptions of Corporate Social Responsibility (CSR) activities on their trust toward the company and at highlighting the underlying mechanisms and conditions of this impact. This paper is based on a questionnaire survey administered to a sample of 618 consumers about cosmetics and sportswear. Results show that…
Consumer resistance has received significant attention in marketing recently. The diversity of approaches and the absence of a theoretical framework call for a conceptual synthesis that this article aims to achieve. After defining the concept of resistance and outlining the ongoing orientations on this topic, the article emphasizes the status of the construct and the…
Smart products will play a central role in consumer living in years to come. Close to humans because of their “intelligence,” should they also look like humans? The aim of this research is to test the impact of anatomical anthropomorphism on the acceptance of an autonomous product, the companion robot, measured by its perceived usefulness,…
This article aims at measuring motives toward second-hand shopping, an alternative form of buying that consumers make use of. We first define the concept of second-hand buying and describe the characteristics of the phenomenon that support a motivation-based approach. Then, we develop a measurement scale following the procedure advocated by Churchill (1979) and reexamined by…
Differentiated prices, bundling, web auctions: firms' pricing practices are evolving. When there is no market, or for customized pricing, the willingness-to-pay concept seems to be interesting. This article aims at presenting a synthesis of the marketing research stream relative to willingness to pay. First, a definition of the concept is given and compared to other…
