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Marketing Theory is a peer-reviewed journal published by SAGE, covering Consumer Behavior in Brand Consumption and Identification, Service and Product Innovation, Customer Service Quality and Loyalty. Over its lifetime it has published 831 papers, which have received 45,321 citations.
| Publisher | SAGE |
|---|---|
| Reference style | Author–year (Harvard) Author–year — (Smith, 2023) in the text Smith, A., Jones, B. and Lee, C. (2023) 'A representative article title', Marketing Theory, 12(3), pp. 45–58.
Formats any DOI in Marketing Theory style. No sign-up. |
| Publishes research in | Consumer Behavior in Brand Consumption and Identification Service and Product Innovation Customer Service Quality and Loyalty Management and Organizational Studies Digital Marketing and Social Media |
| ISSN | 1470-5931 |
| Citation impact (2-yr) | 2.9 |
| h-index | 100 |
| i10-index | 540 |
| Top institutions publishing here | Lancaster University |
| Journal website | www.sagepub.com |
| You get | A submission-ready PDF and the editable LaTeX source — ready to submit. |
Citations each year’s papers have accumulated so far — the most recent years are still building up.
As one of its own foundational premises implies, the value of service-dominant (S-D) logic is necessarily in its open, collaborative effort. Thus, the authors invite and welcome both elaborative and critical viewpoints. Five recurring, contentious issues among collaborating scholars, as they attempt to understand the full nature and scope of S-D logic, are identified. These…
The underpinning logic of value co-creation in service logic is analysed. It is observed that some of the 10 foundational premises of the so-called service-dominant logic do not fully support an understanding of value creation and co-creation in a way that is meaningful for theoretical development and decision making in business and marketing practice. Without…
The purpose of this paper is to explore the role of context in service provision and, more broadly, in market co-creation. We oscillate foci from an individual actor at the micro level to a market at the macro level to make the scaleable influence of context more salient. This reveals the meso level, which is…
Following the article by Vargo and Lusch (2004), the use of a service-dominant logic has become an international topic for discussion. In the present article, following the research tradition of the Nordic School, the contribution of service marketing to marketing at large is discussed. In this article a service logic is compared to a goods…
Drawing on an empirical study of public transport, this paper studies interactive value formation at the provider—customer interface, from a practice—theory perspective. In contrast to the bulk of previous research, it argues that interactive value formation is not only associated with value co-creation but also with value co-destruction. In addition, the paper also identifies five…
