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Journal Of Vacation Marketing is a peer-reviewed journal published by SAGE, covering Diverse Aspects of Tourism Research, Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification.
| Publisher | SAGE |
|---|---|
| Reference style | Author–year (Harvard) Author–year — (Smith, 2023) in the text Smith, A., Jones, B. and Lee, C. (2023) 'A representative article title', Journal Of Vacation Marketing, 12(3), pp. 45–58.
Formats any DOI in Journal Of Vacation Marketing style. No sign-up. |
| Publishes research in | Diverse Aspects of Tourism Research Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty Cruise Tourism Development and Management |
| ISSN | 1356-7667 |
| Citation impact (2-yr) | 4.58 |
| h-index | 101 |
| i10-index | 729 |
| Total citations | 45,218 |
| Top institutions publishing here | Hong Kong Polytechnic University |
| Journal website | www.sagepub.com |
| You get | A submission-ready PDF and the editable LaTeX source — ready to submit. |
Citations each year’s papers have accumulated so far — the most recent years are still building up.
This paper develops a conceptual model of the place brand which goes beyond the conceptualisations currently to be found in the literature and, it is argued, reflects more closely the reality faced by those who market places as destinations. The paper begins with an analysis of the classical branding literature and a review of the…
The term ‘wellness’ is widely used in European tourism. The principal observations regarding the wellness industry concern an expanding supply of and an insufficiently researched demand for wellness programmes. The quality dimension of wellness services is increasingly becoming the decisive competitive factor. For this reason quality management plays an important role. Market research shows that…
Nation branding and nation brand are two different concepts. A nation has a brand image with or without nation branding. This paper examines the concept of nation branding, focusing on the central question of what is being branded. It differentiates nation branding from product branding, and draws comparisons between nation branding and productcountry image. Paradoxical…
Managing a destination brand presents many challenges, and this paper opens by briefly reviewing the destination brand management context. It focuses particularly on the political processes involved in successful brand management and on the vital role of public and private sector stakeholders. Critical to the creation of a durable destination brand is the identification of…
Measuring tourist satisfaction plays an important role in marketing tourism products and services. The purpose of this study is to examine the relationship between destination attribute importance and performance, travel motivation, and satisfaction. It is hypothesized that tourist satisfaction of a destination is a function of attribute importance, performance, and travel motivation. A nature-based resort,…
