Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing Template
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About the Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing format
Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing is a peer-reviewed journal published by SAGE, covering Pharmaceutical industry and healthcare, Pharmaceutical Economics and Policy, Biotechnology and Related Fields.
| Publisher | SAGE |
|---|---|
| Reference style | Author–year (Harvard) Author–year — (Smith, 2023) in the text Smith, A., Jones, B. and Lee, C. (2023) 'A representative article title', Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing, 12(3), pp. 45–58.
Formats any DOI in Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing style. No sign-up. |
| Publishes research in | Pharmaceutical industry and healthcare Pharmaceutical Economics and Policy Biotechnology and Related Fields Health Systems, Economic Evaluations, Quality of Life Business Strategy and Innovation |
| ISSN | 1745-7904 |
| h-index | 28 |
| i10-index | 131 |
| Total citations | 3,903 |
| Top institutions publishing here | Universiti Sains Malaysia |
| Journal website | mmj.sagepub.com |
| You get | A submission-ready PDF and the editable LaTeX source — ready to submit. |
Papers published in Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing per year
Citation impact of Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing by publication year
Citations each year’s papers have accumulated so far — the most recent years are still building up.
Most-cited papers in Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing
This paper considers each of the concepts of perceived value, overall satisfaction and loyalty. These issues have been extensively considered in various service situations but to a much lesser extent in dental practice. The extant service marketing literature is used to develop a theoretically based model arguing for identified interactions that are formalised in research…
The pharmaceutical industry is among the most admired and most criticised of all. This dichotomy stems from the fact that the industry, on the one hand, provides cure to life-threatening disease, but is incapable of providing cure to everyone at affordable prices. The most ardent critics of the industry demand no less than fulfilling this…
This paper will consider four questions of branding:What is a brand?What is it that brands do for us; what is the power of brands?What is the brand equity concept?What is a model for thinking about building strong brands in one's own organisation?
This paper considers the extremely rapid developments, which are changing the way that companies take products to market worldwide. These are developments that are in the process of accelerating. The two vectors are globalisation and e-commerce.