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Wiley
Psychology and Marketing Template
Write in a clean editor, then format for Psychology and Marketing in one click — DocuGuru applies the official Wiley template with author–year references and exports a submission-ready PDF plus the editable LaTeX source. Free to start.
About the Psychology and Marketing format
Psychology and Marketing is a peer-reviewed journal published by Wiley, covering Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media, Customer Service Quality and Loyalty.
| Publisher | Wiley |
|---|---|
| Reference style | Author–year (Chicago) Author–year — (Smith, 2023) in the text Smith, Ada, Ben Jones, and Cara Lee. 2023. "A Representative Article Title." Psychology and Marketing 12 (3): 45–58.
Formats any DOI in Psychology and Marketing style. No sign-up. |
| Publishes research in | Consumer Behavior in Brand Consumption and Identification Digital Marketing and Social Media Customer Service Quality and Loyalty Behavioral Health and Interventions Consumer Retail Behavior Studies |
| ISSN | 0742-6046 |
| Citation impact (2-yr) | 7.18 |
| h-index | 206 |
| i10-index | 2,287 |
| Total citations | 207,808 |
| Article processing charge | $3,450 |
| Top institutions publishing here | University of Michigan |
| Journal website | onlinelibrary.wiley.com |
| You get | A submission-ready PDF and the editable LaTeX source — ready to submit. |
Papers published in Psychology and Marketing per year
Citation impact of Psychology and Marketing by publication year
Citations each year’s papers have accumulated so far — the most recent years are still building up.
Most-cited papers in Psychology and Marketing
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Abstract The authors investigate the impact of satisfaction on loyalty in the context of electronic commerce. Findings of this research indicate that although e‐satisfaction has an impact on e‐loyalty, this relationship is moderated by (a) consumers' individual level factors and (b) firms' business level factors. Among consumer level factors, convenience motivation and purchase size were…
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Abstract It is a marketplace reality that marketing managers sometimes inflict switching costs on their customers, to inhibit them from defecting to new suppliers. In a competitive setting, such as the Internet market, where competition may be only one click away, has the potential of switching costs as an exit barrier and a binding ingredient…
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ABSTRACT This study employed a content analysis of the creative strategies present in the social media content shared by a sample of top brands. The results reveal which social media channels are being used, which creative strategies/appeals are being used, and how these channels and strategies relate to consumer engagement in branded social media. Past…
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Psychology and Marketing template — frequently asked questions
How do I write a paper in the Psychology and Marketing format?
In DocuGuru you write your manuscript in a normal editor — no LaTeX setup required — and select the Psychology and Marketing template. When you export, DocuGuru compiles the paper into the official Wiley format and hands you a submission-ready PDF along with the editable LaTeX source.
What reference style does Psychology and Marketing use?
Psychology and Marketing uses Author–year (Chicago) references, shown as author–year markers such as (Smith, 2023) in the text. DocuGuru formats every in-text citation and the reference list in this exact style automatically. A reference appears like this: Smith, Ada, Ben Jones, and Cara Lee. 2023. "A Representative Article Title." Psychology and Marketing 12 (3): 45–58.
Do I need to know LaTeX to submit to Psychology and Marketing?
No. DocuGuru generates the USG LaTeX class and compiles the PDF for you in the background, so you get a Wiley-ready Psychology and Marketing document without writing any LaTeX. If you do want it, the LaTeX source is included in the export.
Can I import an existing draft into the Psychology and Marketing template?
Yes. Paste or upload your current manuscript — Word, LaTeX, Markdown, or plain text — and DocuGuru reflows it into the Psychology and Marketing format with correct headings, figures, tables, and author–year citations.
Who publishes Psychology and Marketing?
Psychology and Marketing is a multidisciplinary journal published by Wiley. DocuGuru's Psychology and Marketing template matches Wiley's official submission format.
Can I export a submission-ready Psychology and Marketing PDF?
Yes — DocuGuru produces a PDF built with the official Psychology and Marketing template (the USG class) that is ready to submit to Wiley, together with the matching LaTeX source files.
How much does the Psychology and Marketing template cost?
You can start writing in the Psychology and Marketing template for free. Exporting the final submission-ready Psychology and Marketing PDF and LaTeX source is part of DocuGuru's paid plans — see the app for current pricing.