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Journal of Direct Marketing is a peer-reviewed journal published by Wiley, covering Customer Service Quality and Loyalty, Marketing and Advertising Strategies, Consumer Behavior in Brand Consumption and Identification.
| Publisher | Wiley |
|---|---|
| Reference style | Author–year (Chicago) Author–year — (Smith, 2023) in the text Smith, Ada, Ben Jones, and Cara Lee. 2023. "A Representative Article Title." Journal of Direct Marketing 12 (3): 45–58.
Formats any DOI in Journal of Direct Marketing style. No sign-up. |
| Publishes research in | Customer Service Quality and Loyalty Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification Consumer Market Behavior and Pricing Management and Marketing Education |
| ISSN | 0892-0591 |
| h-index | 43 |
| i10-index | 116 |
| Total citations | 6,563 |
| Top institutions publishing here | American Marketing Association |
| Journal website | www3.interscience.wiley.com |
| You get | A submission-ready PDF and the editable LaTeX source — ready to submit. |
Citations each year’s papers have accumulated so far — the most recent years are still building up.
Customer lifetime value (LTV) is an important construct in designing and budgeting for customer acquisition programs and a number of other decision areas. This article adapts a simple taxonomy of buyer-seller relationships to distinguish basic approaches for LTV estimation.
Providing consumers an opportunity to remove their names from mailing lists is one method for addressing rising consumer concerns about privacy. Name removal is also central to the success of the industry's self-regulatory programs. However, 52 percent of the public, including 45 percent of those who shop by mail, are not aware of name removal…
The desire to maximize marketing effectiveness and reduce communication costs has increased direct marketers’ reliance on computerized databases, customized persuasion, and other consumer information intensive strategies and tactics (28,541. The belief that the success of marketing efforts is positively related to the amount and specificity of individual-level consumer information (7), however, has raised questions about…
Customer lifetime value (LTV) is an important construct in designing and budgeting for customer acquisition programs and a number of other decision areas. This article adapts a simple taxonomy of buyer-seller relationships to distinguish basic approaches for LTV estimation.
The need to maximize advertising effectiveness and minimize communication costs has increased direct marketers’ and packaged-goods advertisers’ reliance on individual-level consumer information. The use of such information, however, has raised a number of questions regarding consumer privacy. This study therefore attempts to increase direct marketers’ understanding of privacy issues by examining how well informed consumers…
