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Journal of Relationship Marketing is a peer-reviewed journal published by Taylor & Francis, covering Customer Service Quality and Loyalty, Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification.
| Publisher | Taylor & Francis |
|---|---|
| Reference style | Author–year (Chicago, T&F) Author–year — (Smith, 2023) in the text Smith, Ada, Ben Jones, and Cara Lee. 2023. "A Representative Article Title." Journal of Relationship Marketing 12 (3): 45–58.
Formats any DOI in Journal of Relationship Marketing style. No sign-up. |
| Publishes research in | Customer Service Quality and Loyalty Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies Technology Adoption and User Behaviour |
| ISSN | 1533-2667 |
| Citation impact (2-yr) | 3.24 |
| h-index | 47 |
| i10-index | 228 |
| Total citations | 10,327 |
| Top institutions publishing here | Virginia State University |
| Journal website | www.tandfonline.com |
| You get | A submission-ready PDF and the editable LaTeX source — ready to submit. |
Citations each year’s papers have accumulated so far — the most recent years are still building up.
In this era, social media platform is integrated into the marketing strategy. This new technology sets out new mechanisms and communication tools that companies can rely on to interact and engage with actual and potential customers. This study aimed at exploring the impact of social media marketing activities (SMM) on brand loyalty via brand trust…
Abstract In 1983 the author presented a paper entitled simply “Relationship Marketing” at the American Marketing Association's Services Marketing Conference. The paper was published in the conference proceedings and for the first time the phrase “relationship marketing” appeared in the marketing literature. For this charter issue of the Journal of Relationship Marketing, the original 1983…
Abstract This article aims to put relationship marketing in the context of the New Economy; it is a quest for valid and practical theory. It is preoccupied with the reigning marketing management paradigm and a shift to a relationship marketing paradigm. A systemic view, referred to as total relationship marketing, is presented together with the…
SUMMARY We propose a conceptual model of the employee branding process in which the employee brand image is driven by the messages employees receive and the mechanisms within employees' psyches that enable them to make sense of those messages. The model identifies various sources through which messages are delivered and describes the contributions of those…
This study investigates the impact of customer relationship management (CRM) and company reputation on customer loyalty with customer satisfaction mediating the relation among small and medium-sized enterprises. Customer satisfaction is essential for company reputation and loyalty because a company’s reputation largely depends on customer satisfaction in turbulent markets. Therefore, the current study is conducted in…
