SUMMARY Collaborative relationships between businesses and nonprofits have grown tremendously in the last few years. These cross-sector alliances are different from within-sector alliances (business-business alliances) which has been examined in prior research, and include corporate philanthropy, corporate foundations, licensing agreements, sponsorships, transaction based promotions, joint issue promotions, and joint ventures. This paper discusses the growth,…
Journal of Nonprofit & Public Sector Marketing Template
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About the Journal of Nonprofit & Public Sector Marketing format
Journal of Nonprofit & Public Sector Marketing is a peer-reviewed journal published by Taylor & Francis, covering Nonprofit Sector and Volunteering, Customer Service Quality and Loyalty, Digital Marketing and Social Media.
| Publisher | Taylor & Francis |
|---|---|
| Reference style | Author–year (Chicago, T&F) Author–year — (Smith, 2023) in the text Smith, Ada, Ben Jones, and Cara Lee. 2023. "A Representative Article Title." Journal of Nonprofit & Public Sector Marketing 12 (3): 45–58.
Formats any DOI in Journal of Nonprofit & Public Sector Marketing style. No sign-up. |
| Publishes research in | Nonprofit Sector and Volunteering Customer Service Quality and Loyalty Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification Service and Product Innovation |
| ISSN | 1049-5142 |
| Citation impact (2-yr) | 1.93 |
| h-index | 55 |
| i10-index | 349 |
| Total citations | 12,684 |
| Top institutions publishing here | Griffith University |
| Journal website | www.tandfonline.com |
| You get | A submission-ready PDF and the editable LaTeX source — ready to submit. |
Papers published in Journal of Nonprofit & Public Sector Marketing per year
Citation impact of Journal of Nonprofit & Public Sector Marketing by publication year
Citations each year’s papers have accumulated so far — the most recent years are still building up.
Most-cited papers in Journal of Nonprofit & Public Sector Marketing
ABSTRACT In both the United States and the United Kingdom donor attrition rates are an increasing cause for concern. Many organizations lose up to 60% of cash donors after their first donation. In this study we delineate the factors that drive donor commitment to a cause and subsequent loyalty. A series of nine focus groups…
Nonprofit organizations have grown tremendously in the last three decades. With this growth has come a greater interest from the nonprofit sector in the importance of marketing. Nonprofits did not apply marketing techniques until 1960–1970, but it is now a well accepted practice. Traditional marketing strategies do not work for nonprofit organizations, and this study…
Organizational scholarship has increasingly focused its attention to how nonprofit, for-profit, and government agencies develop their unique organizational identity through their strategic communication efforts. As social media continues to become more prominent in communication campaigns due to the high levels of public usage and public involvement with organizations on social media sites, it is important…
SUMMARY The purpose of the present research was to examine the role of involvement and donation in moderating the effect of cause related marketing (CRM) and ordinary marketing (OM) on consumer attitudes and purchase intentions. It is proposed that the level of involvement (i.e., high or low involvement) may make either veridical information (i.e., high…