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Journal of Ministry Marketing & Management is a peer-reviewed journal published by Taylor & Francis, covering Religion, Society, and Development, Religion, Spirituality, and Psychology, Religion and Society Interactions.
| Publisher | Taylor & Francis |
|---|---|
| Reference style | Author–year (Chicago, T&F) Author–year — (Smith, 2023) in the text Smith, Ada, Ben Jones, and Cara Lee. 2023. "A Representative Article Title." Journal of Ministry Marketing & Management 12 (3): 45–58.
Formats any DOI in Journal of Ministry Marketing & Management style. No sign-up. |
| Publishes research in | Religion, Society, and Development Religion, Spirituality, and Psychology Religion and Society Interactions Religious Tourism and Spaces Biblical Studies and Interpretation |
| ISSN | 1057-1523 |
| h-index | 8 |
| i10-index | 5 |
| Total citations | 244 |
| Top institutions publishing here | University of Louisiana at Monroe |
| Journal website | www.tandfonline.com |
| You get | A submission-ready PDF and the editable LaTeX source — ready to submit. |
Citations each year’s papers have accumulated so far — the most recent years are still building up.
ABSTRACT Retaining current members, attracting prospective members, and reactivating dormant memberships remain fundamental marketing tasks for building and preserving a healthy and thriving church. Pastors are faced with many advertising and promotional choices. Evidence from previous studies are reported and their marketing implications discussed.
ABSTRACT Building upon earlier work in JMMM, this article describes how a marketing-oriented church can develop marketing strategies for one of its key constituencies-church volunteers. Volunteers are regarded as important customers. Although volunteers make a gift of their time, talents, and skills, they have needs to be satisfied. Understanding the needs and expectations of volunteers,…
Marketing is increasingly discussed by marketers and church leaders as a tool for helping religious organizations achieve their missional goals. Unfortunately, in the past many other nonprofit organizations have experimented with marketing, only to ultimately discard it as inappropriate or ineffectual. This was at least in part the result of a failure to recognize that…
While many different types of nonprofit organizations have become more marketing-oriented, churches have been extremely slow in accepting the marketing concept. The purpose of this paper is to offer logical arguments for broadening the marketing concept and its techniques to churches. A discussion of the critical challenges facing churches as well as the factors hindering…
ABSTRACT This article reports on the findings of an empirical study of pastors concerning their perceived preparation for church management. While most pastors perceived that their spiritual preparation for ministry was adequate, most reported that their management training was inadequate. Pastors also perceived that their success as pastors was related to their ability to manage…
