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Journal of Marketing for HIGHER EDUCATION is a peer-reviewed journal published by Taylor & Francis, covering Management and Marketing Education, Customer Service Quality and Loyalty, Corporate Identity and Reputation.
| Publisher | Taylor & Francis |
|---|---|
| Reference style | Author–year (Chicago, T&F) Author–year — (Smith, 2023) in the text Smith, Ada, Ben Jones, and Cara Lee. 2023. "A Representative Article Title." Journal of Marketing for HIGHER EDUCATION 12 (3): 45–58.
Formats any DOI in Journal of Marketing for HIGHER EDUCATION style. No sign-up. |
| Publishes research in | Management and Marketing Education Customer Service Quality and Loyalty Corporate Identity and Reputation Higher Education Research Studies Higher Education Governance and Development |
| ISSN | 0884-1241 |
| Citation impact (2-yr) | 2.81 |
| h-index | 68 |
| i10-index | 394 |
| Total citations | 19,252 |
| Top institutions publishing here | Monash University |
| Journal website | www.tandfonline.com |
| You get | A submission-ready PDF and the editable LaTeX source — ready to submit. |
Citations each year’s papers have accumulated so far — the most recent years are still building up.
ABSTRACT In order to attract and retain students, universities must identify and meet student expectations. This article examines which aspects of a student's educational experience are more important in influencing student satisfaction. The findings show that “student centered-ness,” “campus climate,” and “instructional effectiveness,” have a strong impact on how satisfied a student is with his/her…
Students have begun to show interest in adopting active and participatory roles that allow them to interact and work collaboratively with educators. One important aspect of students as partners is a process known as value co-creation. Value co-creation is the process of students’ feedback, opinions, and other resources such as their intellectual capabilities and personalities,…
With the marketization of UK higher education, this paper develops a framework from services marketing that can assist universities in understanding what market orientation means and how students would value their offerings. Our study shows that the core service in a university experience is a learning experience that is cocreated and that the value is…
The importance of social media as platforms of social interaction, communication and marketing is growing. Increasing numbers of businesses in various industries have already integrated or plan to integrate social media applications into their marketing programs. Higher education institutions show increased interest in the potential of social media as a marketing tool. Particularly important is…
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