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Journal of Global Fashion Marketing is a peer-reviewed journal published by Taylor & Francis, covering Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies, Digital Marketing and Social Media.
| Publisher | Taylor & Francis |
|---|---|
| Reference style | Author–year (Chicago, T&F) Author–year — (Smith, 2023) in the text Smith, Ada, Ben Jones, and Cara Lee. 2023. "A Representative Article Title." Journal of Global Fashion Marketing 12 (3): 45–58.
Formats any DOI in Journal of Global Fashion Marketing style. No sign-up. |
| Publishes research in | Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies Digital Marketing and Social Media Fashion and Cultural Textiles Environmental Sustainability in Business |
| ISSN | 2093-2685 |
| Citation impact (2-yr) | 5.42 |
| h-index | 51 |
| i10-index | 260 |
| Total citations | 10,738 |
| Top institutions publishing here | Yonsei University |
| Journal website | www.tandfonline.com |
| You get | A submission-ready PDF and the editable LaTeX source — ready to submit. |
Citations each year’s papers have accumulated so far — the most recent years are still building up.
Luxury brands have always been fashion industry leaders, with admirable aesthetic value and innovative yet traditional business management. The brands constantly struggle to secure profits by providing novel value to customers through quality products and services, customer management, retail strategies, and innovative marketing mixes. However, the recent entry of numerous fashion brands in the luxury…
Despite the increasing interest in celebrity influencers as a marketing communication tool, much remains to be explored to understand how influencer credibility combined with brand credibility affects consumers’ perception toward the influencer promotional post. Moreover, there are growing concerns around whether sponsorship disclosure on influencer promotional posts encourages consumers to critically process the advertising message.…
Abstract Social networks, and social media as the tools, are everywhere in the marketer’s world today. Their growing importance was quickly acknowledged and they were casted one of the top research priorities by the trustees of the Marketing Science Institute (MSI) in 2006. Brands, and in particular luxury brands with their high brand equity, ought…
Social media has rapidly risen in popularity as a new advertising platform that allows users to connect with one another and engage with brands. At the same time, the online luxury market has experienced rapid expansion due to the rising number of affluent online users between 18 and 35 years old. The current study examined…
Organizations are making huge investments to embrace customer engagement. Customer engagement has become a central concept in customer–brand relationships. The empirical investigation of customer engagement is covered in previous literature, yet none of the studies so far have empirically examined the relationships between brand image and brand love simultaneously with regard to customer engagement in…
