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Journal of Global Academy of Marketing Science is a peer-reviewed journal published by Taylor & Francis, covering Customer Service Quality and Loyalty, Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media.
| Publisher | Taylor & Francis |
|---|---|
| Reference style | Author–year (Chicago, T&F) Author–year — (Smith, 2023) in the text Smith, Ada, Ben Jones, and Cara Lee. 2023. "A Representative Article Title." Journal of Global Academy of Marketing Science 12 (3): 45–58.
Formats any DOI in Journal of Global Academy of Marketing Science style. No sign-up. |
| Publishes research in | Customer Service Quality and Loyalty Consumer Behavior in Brand Consumption and Identification Digital Marketing and Social Media Technology Adoption and User Behaviour Consumer Retail Behavior Studies |
| ISSN | 1229-7119 |
| h-index | 19 |
| i10-index | 49 |
| Total citations | 1,719 |
| Top institutions publishing here | Changwon National University |
| You get | A submission-ready PDF and the editable LaTeX source — ready to submit. |
Citations each year’s papers have accumulated so far — the most recent years are still building up.
Abstract Sportswear, including sports shoes, becomes a common and popular category because it gives young people a more relax lifestyle and greater versatility and comfort. lt is believed that consumers prefer products of developed countries to products of developing or underdeveloped countries. This study tries to compare consumer behaviors for sports shoes in China and…
Abstract This study proposes and tests an integrative model to examine the relations among luxury brand value, brand image, customer satisfaction with green marketing activities, brand attitude and purchase intention. The subjects selected for the present study were undergraduate and graduate students residing in New York, US; Tokyo, Japan; and Seoul, Korea. And in order…
요약 아웃소싱은 국내 소매기업에서 대부분이 활용하고 있을 E럼 보편화되어 있지만 지금까지 이에 대한체계적인 연구는 부족한 실정이며, 톡히 소매기업의 마웃소심이 마케팅 성과에 어떤 영향율 미쳤는지에대한 선행연구는 이루어지지 못하고 있다. 본 연구에서는 소매기업의 현실적인 여건을 염두에 두고 문헌연구톨 종합적으로 고찰해 연구 모형을구축하여 아웃소심의 전략요인인 아웃소심 목표 및 범위의 명확화, 코소싱, 공급기업 관리, 인적자원의 참여가 마케팅 성과 요소인…
Abstract Considering the benefits for both consumers and suppliers, firms are taking advantage of the Internet as a medium to communicate with and sell products to their consumers. This trend makes the online shopping environment a growing field for both researchers and practitioners. This paper contributes by testing a model of online consumer behavior with…
Abstract The marketing environment has become competitive to an extent that requires firms to target their products at markets that span national boundaries. However, competitive clout cannot be achieved in global consumer markets unless firms thoroughly understand and adequately respond to the core values and needs of those consumers. Brand equity is one of the…
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