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Journal of Business-to-Business Marketing is a peer-reviewed journal published by Taylor & Francis, covering Customer Service Quality and Loyalty, Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification.
| Publisher | Taylor & Francis |
|---|---|
| Reference style | Author–year (Chicago, T&F) Author–year — (Smith, 2023) in the text Smith, Ada, Ben Jones, and Cara Lee. 2023. "A Representative Article Title." Journal of Business-to-Business Marketing 12 (3): 45–58.
Formats any DOI in Journal of Business-to-Business Marketing style. No sign-up. |
| Publishes research in | Customer Service Quality and Loyalty Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification Innovation and Knowledge Management Business Strategy and Innovation |
| ISSN | 1051-712X |
| Citation impact (2-yr) | 1.99 |
| h-index | 49 |
| i10-index | 284 |
| Total citations | 11,708 |
| Top institutions publishing here | Baruch College |
| Journal website | www.tandfonline.com |
| You get | A submission-ready PDF and the editable LaTeX source — ready to submit. |
Citations each year’s papers have accumulated so far — the most recent years are still building up.
ABSTRACT Social exchange theory (SET) has been used extensively by marketing scholars to explain business-to-business relational exchange. Despite its popularity as a theoretical explanatory mechanism, there is no recent literature review that delineates SET's foundational premises, how it has been used in the marketing literature, and its theoretical limitations. This article provides such a review…
The state-of-practice with respect to customer value assessment in business markets was studied. Familiarity with and usage of nine methods were investigated for a sample of 80 informants from the largest U.S. industrial firms and 20 informants from the largest U.S. market research firms that conduct studies in business markets. Focus group value assessments and…
ABSTRACT In recent years, the concept of relationship value has attracted increasing attention among marketing researchers and practitioners alike. Despite a growing body of literature in this area, no generally accepted conceptualization of relationship value has emerged from the marketing literature. The present paper investigates the theoretical foundations of relationship value and identifies seven underlying…
ABSTRACT It has been recognized that in today's highly competitive industrial markets, one of the few ways left to gain differentiation from competitors is by offering value-added services. To do so, however, requires a service-oriented strategy and the active implementation of this strategy which includes significant internal changes in management philosophy and approach. Unfortunately, no…
ABSTRACT Despite the growing importance of foreign market entry in service industries, it has been the subject of few conceptual or empirical studies. Thus, there is a real need for more studies on the entry of service firms into foreign markets. In this paper, we present seven propositions on foreign market entry strategies of service…
