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Journal of the Academy of Marketing Science is a peer-reviewed journal published by Springer Nature, covering Consumer Behavior in Brand Consumption and Identification, Customer Service Quality and Loyalty, Digital Marketing and Social Media.
| Publisher | Springer Nature |
|---|---|
| Reference style | Superscript numbered (Nature) Superscript — small raised numerals in the text 1. Smith, A., Jones, B. & Lee, C. A representative article title. Journal of the Academy of Marketing Science 12, 45–58 (2023).
Formats any DOI in Journal of the Academy of Marketing Science style. No sign-up. |
| Publishes research in | Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty Digital Marketing and Social Media Consumer Market Behavior and Pricing Consumer Retail Behavior Studies |
| ISSN | 0092-0703 |
| Citation impact (2-yr) | 9.74 |
| h-index | 291 |
| i10-index | 1,949 |
| Total citations | 445,798 |
| Article processing charge | $4,390 |
| Top institutions publishing here | Texas A&M University |
| Journal website | www.springer.com |
| You get | A submission-ready PDF and the editable LaTeX source — ready to submit. |
Citations each year’s papers have accumulated so far — the most recent years are still building up.
Discriminant validity assessment has become a generally accepted prerequisite for analyzing relationships between latent variables. For variance-based structural equation modeling, such as partial least squares, the Fornell-Larcker criterion and the examination of cross-loadings are the dominant approaches for evaluating discriminant validity. By means of a simulation study, we show that these approaches do not reliably…
