Write in a clean editor, then format for Journal of Macromarketing in one click — DocuGuru applies the official SAGE template with author–year references and exports a submission-ready PDF plus the editable LaTeX source. Free to start.
Journal of Macromarketing is a peer-reviewed journal published by SAGE, covering Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media, Service and Product Innovation.
| Publisher | SAGE |
|---|---|
| Reference style | Author–year (Harvard) Author–year — (Smith, 2023) in the text Smith, A., Jones, B. and Lee, C. (2023) 'A representative article title', Journal of Macromarketing, 12(3), pp. 45–58.
Formats any DOI in Journal of Macromarketing style. No sign-up. |
| Publishes research in | Consumer Behavior in Brand Consumption and Identification Digital Marketing and Social Media Service and Product Innovation Innovation and Socioeconomic Development Human auditory perception and evaluation |
| ISSN | 0276-1467 |
| Citation impact (2-yr) | 3.03 |
| h-index | 92 |
| i10-index | 698 |
| Total citations | 41,826 |
| Top institutions publishing here | California State University, Long Beach |
| Journal website | jmk.sagepub.com |
| You get | A submission-ready PDF and the editable LaTeX source — ready to submit. |
Citations each year’s papers have accumulated so far — the most recent years are still building up.
Almost all the theoretical efforts in the area of marketing ethics have been normative, not positive. Th1at is, almost all theoretical works have focused on developing guidelines or rules to assist marketers in their efforts to behave in an ethical fashion. In contrast, the model developed in this article is descriptive, not prescriptive. It attempts…
Consumer vulnerability is a sometimes misunderstood or misused concept that is equated erroneously with demographic characteristics, stigmatization, consumer protection, unmet needs, discrimination, or disadvantage. This article seeks to clarify the boundaries for what is and what is not consumer vulnerability. By explicating the key themes of consumer vulnerability from previous studies in the consumer research…
The general theory of marketing ethics, first published in the Journal of Macromarketing by Hunt and Vitell (1986), has been the focus of much discussion and empirical testing. As a result, the theory was revised in 1993. This article overviews the 1993 revision of the model and addresses three questions that are often asked by…
The contributions of current models of ethical decision making are described and evaluated on a comparative basis. From the synthesis of these frameworks an integrated model is derived. The integrated model combines both cognitive-affect and social-learning theory to produce a more complete perspective of the ethical decision process. This perspective acknowledges that ethical decision making…
This article argues that micromarketing cannot examine the relationship between sustainable consumption and the quality of life critically because the essence of the relationship lies in the dominant social paradigm. Only macromarketing can address this relationship effectively. It is within the intellectual purview of macromarketing to expand the domain of inquiry to include technological, political,…
Journal of Composite Materials
Journal of Interpersonal Violence
Journal of Psychopharmacology
Journal of Transcultural Nursing
Media, Culture & Society
Organization Studies
Perspectives on Psychological Science
Proceedings of the Institution of Mechanical Engineers, Part H: Journal of Engineering in Medicine
