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Journal of Interactive Marketing is a peer-reviewed journal published by SAGE, covering Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing.
| Publisher | SAGE |
|---|---|
| Reference style | Author–year (Harvard) Author–year — (Smith, 2023) in the text Smith, A., Jones, B. and Lee, C. (2023) 'A representative article title', Journal of Interactive Marketing, 12(3), pp. 45–58.
Formats any DOI in Journal of Interactive Marketing style. No sign-up. |
| Publishes research in | Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification Consumer Market Behavior and Pricing Technology Adoption and User Behaviour Customer Service Quality and Loyalty |
| ISSN | 1094-9968 |
| Citation impact (2-yr) | 3.1 |
| h-index | 159 |
| i10-index | 608 |
| Total citations | 111,096 |
| Article processing charge | $1,800 |
| Top institutions publishing here | Northwestern University |
| Journal website | journals.sagepub.com |
| You get | A submission-ready PDF and the editable LaTeX source — ready to submit. |
Citations each year’s papers have accumulated so far — the most recent years are still building up.
Consumers today have more choices of products and services than ever before, but they seem dissatisfied. Firms invest in greater product variety but are less able to differentiate themselves. Growth and value creation have become the dominant themes for managers. In this paper, we explain this paradox. The meaning of value and the process of…
Through Web-based consumer opinion platforms (e.g., epinions.com), the Internet enables customers to share their opinions on, and experiences with, goods and services with a multitude of other consumers; that is, to engage in electronic word-of-mouth (eWOM) communication. Drawing on findings from research on virtual communities and traditional word-of-mouth literature, a typology for motives of consumer…
In the last three decades, an influential research stream has emerged which highlights the dynamics of focal consumer/brand relationships. Specifically, more recently the ‘consumer brand engagement’ (CBE) concept has been postulated to more comprehensively reflect the nature of consumers’ particular interactive brand relationships, relative to traditional concepts, including ‘involvement.’ However, despite the growing scholarly interest…
Social media outlets constitute excellent vehicles for fostering relationships with customers. One specific way to do this is to create brand fan pages on social networking sites. Companies can place brand posts (containing videos, messages, quizzes, information, and other material) on these brand fan pages. Customers can become fans of these brand fan pages, and…
We report the results of an experiment in which consumers were instructed to gather online information about one of five specific product topics by accessing either online discussions (i.e., Internet forums or bulletin boards) or marketer-generated online information (i.e., corporate webpages). At the end of a 12-week period, the consumers who gathered information from online…
