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Journal of Creative Communications is a peer-reviewed journal published by SAGE, covering Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification, South Asian Cinema and Culture.
| Publisher | SAGE |
|---|---|
| Reference style | Author–year (Harvard) Author–year — (Smith, 2023) in the text Smith, A., Jones, B. and Lee, C. (2023) 'A representative article title', Journal of Creative Communications, 12(3), pp. 45–58.
Formats any DOI in Journal of Creative Communications style. No sign-up. |
| Publishes research in | Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification South Asian Cinema and Culture Social Media and Politics Media, Gender, and Advertising |
| ISSN | 0973-2586 |
| Citation impact (2-yr) | 1.94 |
| h-index | 28 |
| i10-index | 121 |
| Total citations | 3,779 |
| Top institutions publishing here | Mudra Institute of Communications Ahmedabad |
| Journal website | us.sagepub.com |
| You get | A submission-ready PDF and the editable LaTeX source — ready to submit. |
Citations each year’s papers have accumulated so far — the most recent years are still building up.
Marketers invest in various media platforms to influence consumer behaviour (CB). Advertisement on every media platform has a different composition that engages the consumers in a distinct way. Digitalization has led to changes in consumers’ media habits. Hence, a deeper understanding of advertisements on different media platforms and its implications on CB need to be…
This article discusses the concept, benefits, application, impact and role of artificial intelligence (AI) in public relations (PR) industry. It examines the application of AI-based systems and their role as strategic disruption in the PR industry. This article is based on qualitative semi-structured interviews of 31 PR professionals and is grounded in the insights from…
This research analyzes the communication process of humorous memes in the most vibrant online phenomenon, Facebook. Through quantitative and qualitative content analysis of 1,000 memes shared on a Facebook page, this research tests the effect of various styles and types of humour on the virality of memes. Self-defeating is the most effective style of humour…
‘Social media’ has become a widely used term, and the subject of a growing body of academic research, but with little definitional consensus. The purpose of this article is to answer the question: what are social media? We examined existing scholarly definitions of the term ‘social media’ through a Lasswellian lens, by applying directed content…
The study employed a between-subject post-test only experimental design to examine whether guilt appeal levels affected green advertising effectiveness measured by consumers’ attitude towards the advertisement and the brand. Furthermore, guilt-aroused feelings were examined for their effects. The study was conducted among 121 students in a large public university in the southwest of the United…
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