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Journal of Advertising Education is a peer-reviewed journal published by SAGE, covering Management and Marketing Education, Marketing and Advertising Strategies, Business Law and Ethics.
| Publisher | SAGE |
|---|---|
| Reference style | Author–year (Harvard) Author–year — (Smith, 2023) in the text Smith, A., Jones, B. and Lee, C. (2023) 'A representative article title', Journal of Advertising Education, 12(3), pp. 45–58.
Formats any DOI in Journal of Advertising Education style. No sign-up. |
| Publishes research in | Management and Marketing Education Marketing and Advertising Strategies Business Law and Ethics Consumer Behavior in Brand Consumption and Identification Accounting Education and Careers |
| ISSN | 1098-0482 |
| Citation impact (2-yr) | 0.94 |
| h-index | 16 |
| i10-index | 51 |
| Total citations | 1,793 |
| Top institutions publishing here | University of Tennessee at Knoxville |
| Journal website | us.sagepub.com |
| You get | A submission-ready PDF and the editable LaTeX source — ready to submit. |
Citations each year’s papers have accumulated so far — the most recent years are still building up.
Generation-Z (Gen-Z) is entering the workforce with differing personal and professional expectations from previous generations. Further, those expectations tend to vary by gender. At the same time, workplace environments, and the social structures that underpin the workplace, are slow to change. Advertising is no exception. As educators, we are just beginning our encounter with Gen-Z…
The advertising industry has changed dramatically in the last few years with increasing percentages of marketing expenditures transferring from traditional channels to emerging digital and social channels. Educators need to recognize the changing needs of the marketplace and provide appropriate education to students to prepare them for this exciting new advertising environment. Recent changes to…
Soft skills, such as communication skills and professionalism, have been shown to be important for entry-level positions in advertising. The skills measured in previous research have varied and lacked definition, thus no consensus has formed over the particular soft skills that are most vital in the industry. This quasi-ethnography is based on data from six…
Just as the advertising and public relations industries are evolving due to the development of new technology and communication tools, so are the demands of education. Through in-depth interviews with 29 executives working in both advertising and public relations agencies in the U.S., this study identifies the core skills and competencies needed to have successful…
As use of social media continues to grow, there is evidence that student skills in social media marketing are inadequate to meet the needs of potential employers and that student skills in the professional use of social media for personal branding are limited. This paper presents details for implementing a Twitter project in a digital…
