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International Journal of Market Research is a peer-reviewed journal published by SAGE, covering Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media, Customer Service Quality and Loyalty.
| Publisher | SAGE |
|---|---|
| Reference style | Author–year (Harvard) Author–year — (Smith, 2023) in the text Smith, A., Jones, B. and Lee, C. (2023) 'A representative article title', International Journal of Market Research, 12(3), pp. 45–58.
Formats any DOI in International Journal of Market Research style. No sign-up. |
| Publishes research in | Consumer Behavior in Brand Consumption and Identification Digital Marketing and Social Media Customer Service Quality and Loyalty Consumer Market Behavior and Pricing Survey Methodology and Nonresponse |
| ISSN | 1470-7853 |
| Citation impact (2-yr) | 2 |
| h-index | 81 |
| i10-index | 571 |
| Total citations | 34,569 |
| Top institutions publishing here | University of South Australia |
| Journal website | us.sagepub.com |
| You get | A submission-ready PDF and the editable LaTeX source — ready to submit. |
Citations each year’s papers have accumulated so far — the most recent years are still building up.
To enrich the limited and recent work in existence on relational phenomena in the consumer-brand domain, the authors focus on the concept of brand trust. The non-existence of a wider accepted measure of this concept is surprising given that: (1) trust is viewed as the cornerstone and one of the most desired qualities in a…
Mediation and conditional process analyses have become popular approaches for examining the mechanisms by which effects operate and the factors that influence them. To estimate mediation models, researchers often augment their structural equation modeling (SEM) analyses with additional regression analyses using the PROCESS macro. This duality is surprising considering that research has long acknowledged the…
Social media have provided new opportunities to consumers to engage in social interaction on the internet. Consumers use social media, such as online communities, to generate content and to network with other users. The study of social media can also identify the advantages to be gained by business. A multidisciplinary model, building on the technology…
Social desirability bias can change the results from marketing experiments and surveys. However, there are few illustrations that show how serious social desirability bias can be. This research starts by reviewing the options for identifying and reducing social desirability bias in experiments and surveys and for controlling its effects. Then two examples that use a…
In a recent article on conducting international marketing research in the twenty-first century (Craig & Douglas 2001), the application of new (electronic) technology for data collection was encouraged. Email and web-based data collection methods are attractive to researchers in international marketing because of low costs and fast response rates. Yet the conventional wisdom is that,…
