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Journal of Website Promotion is a peer-reviewed journal published by Taylor & Francis, covering Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification, Technology Adoption and User Behaviour.
| Publisher | Taylor & Francis |
|---|---|
| Reference style | Author–year (Chicago, T&F) Author–year — (Smith, 2023) in the text Smith, Ada, Ben Jones, and Cara Lee. 2023. "A Representative Article Title." Journal of Website Promotion 12 (3): 45–58.
Formats any DOI in Journal of Website Promotion style. No sign-up. |
| Publishes research in | Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification Technology Adoption and User Behaviour Customer Service Quality and Loyalty Social Media and Politics |
| ISSN | 1553-3611 |
| h-index | 15 |
| i10-index | 18 |
| Total citations | 829 |
| Top institutions publishing here | Louisiana State University |
| Journal website | www.tandfonline.com |
| You get | A submission-ready PDF and the editable LaTeX source — ready to submit. |
Citations each year’s papers have accumulated so far — the most recent years are still building up.
ABSTRACT Despite the recent popularity of online social networks, there are few available studies that explain the differences between real life and internet social networks. Authoritative information about the outcomes of using social networking websites is even more sparse. In an attempt to close this literature gap, this exploratory study found that online social networks…
Abstract The article provides insight into the current state of online globalization as exhibited by various countries and industries. A country and industry wise analysis of the webpages of 870 U.S. and international companies shows that website globalization is still at a nascent stage, with almost 57% of the company websites surveyed showing low levels…
Abstract The main aims of this study were: (1) to examine how nonprofit organizations utilize their websites as a public relations tool, especially for media relations, donor relations, volunteer relations and their interactive communication features and (2) to ascertain whether nonprofit organizations' revenues are positively correlated with the presence and prominence of their media relations,…
ABSTRACT Despite the surge in online retail sales in recent years there still remains reluctance by consumers to complete the online shopping process. A number of authors have attributed consumers' reluctance to purchase online to apparent barriers. However, such barriers as yet have not been fully examined within a theoretical context. This research explores the…
Abstract The purpose of this study was to examine the effect of the online information credibility on trust relationships. A 2 (newspaper news and online press release) 2 (negative news and positive news) experiment was designed with 184 participants to implement the test. The results showed that media source type and news content exerted significant…
