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Journal of Strategic Marketing is a peer-reviewed journal published by Taylor & Francis, covering Customer Service Quality and Loyalty, Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media.
| Publisher | Taylor & Francis |
|---|---|
| Reference style | Author–year (Chicago, T&F) Author–year — (Smith, 2023) in the text Smith, Ada, Ben Jones, and Cara Lee. 2023. "A Representative Article Title." Journal of Strategic Marketing 12 (3): 45–58.
Formats any DOI in Journal of Strategic Marketing style. No sign-up. |
| Publishes research in | Customer Service Quality and Loyalty Consumer Behavior in Brand Consumption and Identification Digital Marketing and Social Media Innovation and Knowledge Management Consumer Retail Behavior Studies |
| ISSN | 0965-254X |
| Citation impact (2-yr) | 2.44 |
| h-index | 95 |
| i10-index | 797 |
| Total citations | 43,454 |
| Top institutions publishing here | University of Ulster |
| Journal website | www.tandfonline.com |
| You get | A submission-ready PDF and the editable LaTeX source — ready to submit. |
Citations each year’s papers have accumulated so far — the most recent years are still building up.
Organizations are increasingly seeking customer participation and engagement with their brands. Despite significant practitioner interest, scholarly inquiry into the ‘customer brand engagement’ (CBE) concept has transpired in the literature only relatively recently, resulting in a limited understanding of the concept to-date. This paper addresses this research gap by providing a literature review in this area,…
Marketing practitioners and theorists routinely cite the power of the personal referral on customer behaviour. However, relatively few companies have tried to harness the power of word of mouth (WOM). Scholars have been pondering WOM over 2400 years, although modern marketing research into WOM started only relatively recently, in the post-war 1940s. WOM can be…
The proliferation of social media platforms in recent years has precipitated a paradigm shift among consumers, as they become more proactive in their direct interactions with brands. Practitioners recognise the value of these interactions, and are endeavouring to build engagement through their social media content. However, despite recent research in this field, theoretically-based academic guidance…
In recent years there has been a considerable debate on the role of marketing in competitive strategy. Marketing researchers argue that one way of marketing making a more significant contribution to the theory and practice of strategy is by explicit articulation of marketing capabilities. The new research agenda must explore the role of distinctive marketing…
Marketing continues to provide a focus for empirical research; not only to define its nature and scope, but also its impact on an organization's performance. While there is little precise agreement regarding the definition and manifestation of marketing, the consensus view is that marketing emphasizes customer's needs and their satisfaction. In a recent article, Kohli…
