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Journal of Segmentation in Marketing is a peer-reviewed journal published by Taylor & Francis, covering Consumer Behavior in Brand Consumption and Identification, Customer Service Quality and Loyalty, Consumer Market Behavior and Pricing.
| Publisher | Taylor & Francis |
|---|---|
| Reference style | Author–year (Chicago, T&F) Author–year — (Smith, 2023) in the text Smith, Ada, Ben Jones, and Cara Lee. 2023. "A Representative Article Title." Journal of Segmentation in Marketing 12 (3): 45–58.
Formats any DOI in Journal of Segmentation in Marketing style. No sign-up. |
| Publishes research in | Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty Consumer Market Behavior and Pricing Consumer Retail Behavior Studies Wine Industry and Tourism |
| ISSN | 1091-1340 |
| h-index | 7 |
| i10-index | 4 |
| Total citations | 170 |
| Top institutions publishing here | University of Edinburgh |
| Journal website | www.tandfonline.com |
| You get | A submission-ready PDF and the editable LaTeX source — ready to submit. |
Citations each year’s papers have accumulated so far — the most recent years are still building up.
ABSTRACT China's economy is rapidly growing and transforming, and its consumers are becoming increasingly willing and able to spend. In order for foreign, especially, and Chinese businesses alike to efficiently reach consumers they must acknowledge the great diversity which exists among the 1.2+ billion people of China, and explore how the population can be effectively…
ABSTRACT Two of the most interesting and useful aspects of the Internet marketplace are providing research and targeting specific marketing segments. A plethora of free information on Net users and their habits exists on the Web. In addition, marketers can conduct their own online research inexpensively through e-mail and a variety of Websites analysis tools.…
ABSTRACT Essential elements for a niche marketing strategy include positioning, profitability, distinctive competencies, small market segments, adherence to the marketing concept, relationship marketing practices, and building company reputation based on long-term mutual benefit with its customers. Small firms must incorporate these ideas and become guerilla marketers to compete successfully in markets dominated by much larger…
ABSTRACT Each year, millions of dollars are spent on producing and distributing brochures by the travel and hospitality industry. Surprisingly, little research has been done to examine their effectiveness. This article reports one of the findings of an exploratory study on the effectiveness of brochures. Using data collected from 2,400 information-inquirers of a destination, the…
Abstract International segmentation approaches are reviewed and assessed in this article. These approaches are classified into four complementary groups of segmentation bases: the macro-based, the demand-based, the global consumer-based, and the strategy-based. While both macro-based and demand-based approaches focus on country clustering, the global consumer-based approach sought to segment world markets by transnational consumer characteristics.…
