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Journal of Promotion Management Template

Write in a clean editor, then format for Journal of Promotion Management in one click — DocuGuru applies the official Taylor & Francis template with author–year references and exports a submission-ready PDF plus the editable LaTeX source. Free to start.

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About the Journal of Promotion Management format

Journal of Promotion Management is a peer-reviewed journal published by Taylor & Francis, covering Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media, Customer Service Quality and Loyalty.

PublisherTaylor & Francis
Reference styleAuthor–year (Chicago, T&F)
Author–year — (Smith, 2023) in the text
Smith, Ada, Ben Jones, and Cara Lee. 2023. "A Representative Article Title." Journal of Promotion Management 12 (3): 45–58.

Formats any DOI in Journal of Promotion Management style. No sign-up.

Publishes research inConsumer Behavior in Brand Consumption and Identification Digital Marketing and Social Media Customer Service Quality and Loyalty Technology Adoption and User Behaviour Media, Gender, and Advertising
ISSN1049-6491
Citation impact (2-yr)4.06
h-index58
i10-index512
Total citations18,387
Top institutions publishing hereIscte – Instituto Universitário de Lisboa
Journal websitewww.tandfonline.com
You getA submission-ready PDF and the editable LaTeX source — ready to submit.

Papers published in Journal of Promotion Management per year

41
2014
49
2015
62
2016
83
2017
30
2018
46
2019
58
2020
58
2021
44
2022
45
2023
26
2024
43
2025

Citation impact of Journal of Promotion Management by publication year

659
2014
783
2015
1.2K
2016
1.9K
2017
687
2018
1.1K
2019
1.8K
2020
979
2021
822
2022
522
2023
219
2024
128
2025

Citations each year’s papers have accumulated so far — the most recent years are still building up.

Most-cited papers in Journal of Promotion Management

The Protective Powers of Crisis Response Strategies

W. Timothy Coombs · 2 Aug 2006

Abstract This study examines how stakeholders perceive the various crisis response strategies identified in the Situational Crisis Communication Theory (SCCT). SCCT seeks to use research and theory to develop recommendations for the use of crisis response strategies. The crisis response strategies are matched to the nature of the crisis situation. The idea is to match…

415 citations Cite SaveGo to paper →
Effect of Social Media Influencer Marketing on Consumers’ Purchase Intention and the Mediating Role of Credibility

Saima, M. Altaf Khan · 21 Dec 2020

A new digital marketing tool that has emerged today is that of social media influencer marketing. Social media influencers are those individuals who shape consumers’ perceptions regarding a brand or product through photos, videos and other updates on social media platforms. This research paper is an attempt to identify the effect of various attributes of…

312 citations Cite SaveGo to paper →
Social Media, Social Me: A Content Analysis of Beauty Companies’ Use of Facebook in Marketing and Branding

Shen Bin, Kimberly Bissell · 1 Nov 2013

This paper initiated an investigation on how beauty brands employ social media, particularly Facebook, to increase brand awareness and reinforce brand loyalty. It is no doubt that changes in the consumptive patterns of media have led companies to shift their focus from products to people and from information delivery to information exchange. Few studies, to…

225 citations Cite SaveGo to paper →
The Mediating Role of Customer Relationship on the Social Media Marketing and Purchase Intention Relationship with Special Reference to Luxury Fashion Brands

Vikas Gautam, Vikram Sharma · 9 Jun 2017

The reach of internet technology and social media has opened abundance of opportunities for marketers as well as for consumers across the globe. To anticipate future purchase behavior of consumers, marketers are not leaving any stone unturned. The main objective of this study is to investigate the direct and indirect impacts of social media marketing…

194 citations Cite SaveGo to paper →

Journal of Promotion Management template — frequently asked questions

How do I write a paper in the Journal of Promotion Management format?
In DocuGuru you write your manuscript in a normal editor — no LaTeX setup required — and select the Journal of Promotion Management template. When you export, DocuGuru compiles the paper into the official Taylor & Francis format and hands you a submission-ready PDF along with the editable LaTeX source.
What reference style does Journal of Promotion Management use?
Journal of Promotion Management uses Author–year (Chicago, T&F) references, shown as author–year markers such as (Smith, 2023) in the text. DocuGuru formats every in-text citation and the reference list in this exact style automatically. A reference appears like this: Smith, Ada, Ben Jones, and Cara Lee. 2023. "A Representative Article Title." Journal of Promotion Management 12 (3): 45–58.
Do I need to know LaTeX to submit to Journal of Promotion Management?
No. DocuGuru generates the interact LaTeX class and compiles the PDF for you in the background, so you get a Taylor & Francis-ready Journal of Promotion Management document without writing any LaTeX. If you do want it, the LaTeX source is included in the export.
Can I import an existing draft into the Journal of Promotion Management template?
Yes. Paste or upload your current manuscript — Word, LaTeX, Markdown, or plain text — and DocuGuru reflows it into the Journal of Promotion Management format with correct headings, figures, tables, and author–year citations.
Who publishes Journal of Promotion Management?
Journal of Promotion Management is a multidisciplinary journal published by Taylor & Francis. DocuGuru's Journal of Promotion Management template matches Taylor & Francis's official submission format.
Can I export a submission-ready Journal of Promotion Management PDF?
Yes — DocuGuru produces a PDF built with the official Journal of Promotion Management template (the interact class) that is ready to submit to Taylor & Francis, together with the matching LaTeX source files.
How much does the Journal of Promotion Management template cost?
You can start writing in the Journal of Promotion Management template for free. Exporting the final submission-ready Journal of Promotion Management PDF and LaTeX source is part of DocuGuru's paid plans — see the app for current pricing.
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