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Journal of Marketing Channels is a peer-reviewed journal published by Taylor & Francis, covering Customer Service Quality and Loyalty, Franchising Strategies and Performance, Consumer Retail Behavior Studies.
| Publisher | Taylor & Francis |
|---|---|
| Reference style | Author–year (Chicago, T&F) Author–year — (Smith, 2023) in the text Smith, Ada, Ben Jones, and Cara Lee. 2023. "A Representative Article Title." Journal of Marketing Channels 12 (3): 45–58.
Formats any DOI in Journal of Marketing Channels style. No sign-up. |
| Publishes research in | Customer Service Quality and Loyalty Franchising Strategies and Performance Consumer Retail Behavior Studies Consumer Behavior in Brand Consumption and Identification Consumer Market Behavior and Pricing |
| ISSN | 1046-669X |
| h-index | 37 |
| i10-index | 207 |
| Total citations | 6,777 |
| Top institutions publishing here | University of North Texas |
| Journal website | www.tandfonline.com |
| You get | A submission-ready PDF and the editable LaTeX source — ready to submit. |
Citations each year’s papers have accumulated so far — the most recent years are still building up.
The focus of business toward increasing efficiency and reducing costs has resulted in supply chains that are efficient during normal times, but at the cost of being vulnerable to disruptions. From time to time, frequent as well as rare catastrophes also disrupt supply chain operations. We collect and compile data from many sources and show…
ABSTRACT. In today's environment-where changes in price, promotion, and product often are quickly imitated-the way to sustain competitive advantage may lie in changes to ancillary services, such as logistics. By leveraging excellent and superior logistics services, intricately linked with marketing strategy, firms can potentially create and maintain competitive advantage. The purpose of this paper is…
This study assesses the dimensionality of a multichannel retailer's cross-channel integration practices and effectiveness. The study subsequently tests its relationships with shopping orientation and loyalty intention toward the multichannel retailers. Five dimensions of multichannel retailer's practices and effectives are identified. The findings suggest that all but one dimension of the cross-channel integration practices and effectives…
The sharing economy has experienced major growth in a short period with little academic research that has looked into possible logistic factors that may have contributed to this phenomenon. This article explores the domains of digital marketing channels—specifically e-mail marketing, social media marketing, and search engine marketing—to understand how they can contribute to growth for…
The literature on franchising has largely ignored one of its distinguishing features: the ownership of multiple units by a single franchisee. Based on the findings of an in-depth field study, this article argues that multi-unit franchisees outperform single unit franchisees in meeting several important management challenges facing chain organizations, which helps explain the prevalence of…
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