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Journal of Global Marketing is a peer-reviewed journal published by Taylor & Francis, covering Consumer Behavior in Brand Consumption and Identification, International Business and FDI, Digital Marketing and Social Media.
| Publisher | Taylor & Francis |
|---|---|
| Reference style | Author–year (Chicago, T&F) Author–year — (Smith, 2023) in the text Smith, Ada, Ben Jones, and Cara Lee. 2023. "A Representative Article Title." Journal of Global Marketing 12 (3): 45–58.
Formats any DOI in Journal of Global Marketing style. No sign-up. |
| Publishes research in | Consumer Behavior in Brand Consumption and Identification International Business and FDI Digital Marketing and Social Media Customer Service Quality and Loyalty Global trade and economics |
| ISSN | 0891-1762 |
| Citation impact (2-yr) | 3.89 |
| h-index | 64 |
| i10-index | 468 |
| Total citations | 18,591 |
| Top institutions publishing here | Pennsylvania State University |
| Journal website | www.tandfonline.com |
| You get | A submission-ready PDF and the editable LaTeX source — ready to submit. |
Citations each year’s papers have accumulated so far — the most recent years are still building up.
ABSTRACT Understanding electronic word-of-mouth (eWOM) in social networking sites (SNSs) is crucial as consumers have potential to reach global audiences quickly and easily. This article presents the first cross-cultural study on eWOM in SNSs by examining social relationship variables between the United States and China. Specifically, social capital, tie strength, trust, and interpersonal influence were…
ABSTRACT This study investigates the impact of brand credibility, composed of trustworthiness, expertise, and attractiveness, on consumers' brand purchase intention in emerging economies, focusing specifically on China's automobile industry. We propose that brand awareness and brand image play a moderating role in this relationship. Results reveal that brand credibility exerts a positive influence on consumers'…
Abstract Two questions were addressed related to cross-cultural marketing of culturally-embedded apparel products: (1) From the perspective of consumer acceptance, which product attributes are most expedient for extension and which are candidates for adaptation? (2) How are extension and adaptation in product attributes related to artisans' goals for sustaining their textile enterprises? Rogers' diffusion theory…
Companies are increasingly seeking consumer engagement with their services or products. The current study investigates the interrelationships among consumer engagement and higher order marketing constructs including trust, satisfaction, commitment and customer loyalty within hospitality industry. The perceptions from hotel customers were used to examine the interrelationships among the constructs. The data set was analyzed using…
Abstract The increasing globalization of worl markets has made international marketing strategy more important than ever. Unfortunately, research about it has tended to use simple measures of performance and a limited set of explanatory strategy variables. The research reported here identifies strategies that lead to export performance. It includes a more comprehensive set of explanatory…
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