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Journal of Advertising is a peer-reviewed journal published by Taylor & Francis, covering Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media, Media, Gender, and Advertising.
| Publisher | Taylor & Francis |
|---|---|
| Reference style | Author–year (Chicago, T&F) Author–year — (Smith, 2023) in the text Smith, Ada, Ben Jones, and Cara Lee. 2023. "A Representative Article Title." Journal of Advertising 12 (3): 45–58.
Formats any DOI in Journal of Advertising style. No sign-up. |
| Publishes research in | Consumer Behavior in Brand Consumption and Identification Digital Marketing and Social Media Media, Gender, and Advertising Media Influence and Health Marketing and Advertising Strategies |
| ISSN | 0091-3367 |
| Citation impact (2-yr) | 7.54 |
| h-index | 199 |
| i10-index | 1,378 |
| Total citations | 161,898 |
| Top institutions publishing here | University of Georgia |
| Journal website | www.mesharpe.com |
| You get | A submission-ready PDF and the editable LaTeX source — ready to submit. |
Citations each year’s papers have accumulated so far — the most recent years are still building up.
Abstract The purpose of this study was to develop a scale for measuring celebrity endorsers' perceived expertise, trustworthiness, and attractiveness. Accepted psychometric scale-development procedures were followed which rigorously tested a large pool of items for their reliability and validity. Using two exploratory and two confirmatory samples, the current research developed a 15-item semantic differential scale…
Abstract The conceptualization of the Personal Involvement Inventory was a context-free measure applicable to involvement with products, with advertisements, and with purchase situations. The empirical work to develop this measure was mainly validated with respect to product categories. This paper extends the construct validation of the PII to involvement with advertisements and also demonstrates that…
Abstract Abstract The issue of brand equity has emerged as one of the most critical areas for marketing management in the 1990s. Despite strong interest in the subject, however, there is little empirical evidence of how brand value is created and what its precise effects are. This study explores some of the consequences of brand…
Abstract Two studies are presented that examine the role of attractiveness and expertise in the “match-up hypothesis.” Much “match-up hypothesis” research has focused on physical attractiveness. Study One examined physical attractiveness as a match-up factor and its impact on brand attitude, purchase intent and key brand beliefs. In a 2 × 2 experiment, endorser attractiveness…
Abstract Abstract Advertisers frequently use endorsers or spokespersons as credible sources to influence consumers' attitudes and purchase intentions. Corporate credibility-the reputation of a company for honesty and expertise-is another type of source credibility that can influence consumer reactions to ads and shape brand attitudes. The present study assessed the impact of endorser and corporate credibility…
