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Current Issues and Research in Advertising is a peer-reviewed journal published by Taylor & Francis, covering Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media, Consumer Market Behavior and Pricing.
| Publisher | Taylor & Francis |
|---|---|
| Reference style | Author–year (Chicago, T&F) Author–year — (Smith, 2023) in the text Smith, Ada, Ben Jones, and Cara Lee. 2023. "A Representative Article Title." Current Issues and Research in Advertising 12 (3): 45–58.
Formats any DOI in Current Issues and Research in Advertising style. No sign-up. |
| Publishes research in | Consumer Behavior in Brand Consumption and Identification Digital Marketing and Social Media Consumer Market Behavior and Pricing Media, Gender, and Advertising Marketing and Advertising Strategies |
| ISSN | 0163-3392 |
| h-index | 24 |
| i10-index | 70 |
| Total citations | 2,984 |
| Top institutions publishing here | University of Iowa |
| Journal website | www.tandfonline.com |
| You get | A submission-ready PDF and the editable LaTeX source — ready to submit. |
Citations each year’s papers have accumulated so far — the most recent years are still building up.
Abstract In 1988, a joint conference of academics and industry professionals sponsored by the Marketing Science Institute considered the topic, “Evaluating the Effects of Consumer Advertising on Market Position Over Time: How to Tell Whether Advertising Ever Works.” One of the questions raised at this conference was whether there is any benefit at all to…
Abstract Much of the critical discussion of advertising revolves around its cultural consequences. Even though advertising is a particularly persuasive proponent of a specific value system, a methodology for measuring the values manifest in advertising has not existed. A content analytic methodology synthesizing the work of previous authors and applicable to all media is presented,…
Abstract Abstract This article suggests a new framework for the analysis of humor's communication effects, a model that accounts for differences in humor type, message type, and humor-message interaction. Specifically, it describes three humor processes and the five humor types that result from combining them. Next, by crossing humor types and message types, it develops…
Just what constitutes advertising effectiveness is often a topic of heated debate. “Bottom-liners ” contend that advertising is effective only when it sells. Communication advocates, however, suggest that there is a series of stages between the point of unawareness of a product and/or brand and the ultimate purchase/sale of a particular brand. Proponents in each…
