This article has the following two overarching aims. First, it traces the development of multimodal discourse analysis and sets out its main descriptive and analytical parameters; in doing so, the article highlights the specific advantages which the multimodal approach has to offer and exemplifies its application. The article also argues that the hierarchical arrangement of…
Visual Communication Template
Write in a clean editor, then format for Visual Communication in one click — DocuGuru applies the official SAGE template with author–year references and exports a submission-ready PDF plus the editable LaTeX source. Free to start.
About the Visual Communication format
Visual Communication is a peer-reviewed journal published by SAGE, covering Discourse Analysis in Language Studies, Language, Metaphor, and Cognition, Digital Storytelling and Education.
| Publisher | SAGE |
|---|---|
| Reference style | Author–year (Harvard) Author–year — (Smith, 2023) in the text Smith, A., Jones, B. and Lee, C. (2023) 'A representative article title', Visual Communication, 12(3), pp. 45–58.
Formats any DOI in Visual Communication style. No sign-up. |
| Publishes research in | Discourse Analysis in Language Studies Language, Metaphor, and Cognition Digital Storytelling and Education Visual Culture and Art Theory Literacy, Media, and Education |
| ISSN | 1470-3572 |
| Citation impact (2-yr) | 1.05 |
| h-index | 60 |
| i10-index | 261 |
| Total citations | 16,984 |
| Top institutions publishing here | University of Technology Sydney |
| Journal website | vcj.sagepub.com |
| You get | A submission-ready PDF and the editable LaTeX source — ready to submit. |
Papers published in Visual Communication per year
Citation impact of Visual Communication by publication year
Citations each year’s papers have accumulated so far — the most recent years are still building up.
Most-cited papers in Visual Communication
This article presents a brief review of several approaches of ‘grammar’, as the basis for a discussion of culturally produced regularities in the uses of colour; that is, the possibility of extending the use of ‘grammar’ to colour as a communicational resource. Colour is discussed as a semiotic resource - a mode, which, like other…
This article presents a generalized system of image–text relations which applies to different genres of multimodal discourse in which images and texts co-occur. It combines two kinds of relations – the relative status of images and text, and how they relate to one another in terms of logico–semantics. Every instance of an image–text combination in…
The power of visual communication is multiplied when it is co-deployed with language in multimodal texts. In hypertexts, such as websites, the interaction of these two semiotic resources affords new forms of informational and design complexity and presents us with some new political choices. This article offers a semiotic scheme for the analysis of composite…
Taking photographs seems no longer primarily an act of memory intended to safeguard a family's pictorial heritage, but is increasingly becoming a tool for an individual's identity formation and communication. Digital cameras, cameraphones, photoblogs and other multipurpose devices are used to promote the use of images as the preferred idiom of a new generation of…