Oxford University Press

Journal of Consumer Research Template

Write in a clean editor, then format for Journal of Consumer Research in one click — DocuGuru applies the official Oxford University Press template with author–year references and exports a submission-ready PDF plus the editable LaTeX source. Free to start.

About the Journal of Consumer Research format

Journal of Consumer Research is a peer-reviewed journal published by Oxford University Press, covering Consumer Behavior in Brand Consumption and Identification, Decision-Making and Behavioral Economics, Behavioral Health and Interventions.

PublisherOxford University Press
Reference styleAuthor–year (OUP)
Author–year — (Smith, 2023) in the text
Smith, A., Jones, B. and Lee, C. (2023) 'A representative article title', Journal of Consumer Research, 12(3), pp. 45–58.

Formats any DOI in the closest standard style — Journal of Consumer Research has no published style definition, so this is an approximation. No sign-up.

Publishes research inConsumer Behavior in Brand Consumption and Identification Decision-Making and Behavioral Economics Behavioral Health and Interventions Consumer Market Behavior and Pricing Digital Marketing and Social Media
ISSN0093-5301
Citation impact (2-yr)7.09
h-index391
i10-index2,626
Total citations670,033
Article processing charge$3,868
Top institutions publishing hereUniversity of Pennsylvania
Journal websitewww.ejcr.org
You getA submission-ready PDF and the editable LaTeX source — ready to submit.

Papers published in Journal of Consumer Research per year

104
2014
68
2015
99
2016
124
2017
96
2018
57
2019
67
2020
75
2021
60
2022
70
2023
84
2024
74
2025

Citation impact of Journal of Consumer Research by publication year

8.5K
2014
7.2K
2015
7.6K
2016
10.5K
2017
5.6K
2018
4.5K
2019
3.3K
2020
3K
2021
1.2K
2022
1.8K
2023
891
2024
297
2025

Citations each year’s papers have accumulated so far — the most recent years are still building up.

Most-cited papers in Journal of Consumer Research

Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis

Xinshu Zhao, John Lynch, Qimei Chen · 15 Feb 2010

Baron and Kenny’s procedure for determining if an independent variable affects a dependent variable through some mediator is so well known that it is used by authors and requested by reviewers almost reflexively. Many research projects have been terminated early in a research program or later in the review process because the data did not…

11,880 citations Cite SaveGo to paper →
Possessions and the Extended Self

Russell W. Belk · 1 Sep 1988

Abstract Our possessions are a major contributor to and reflection of our identities. A variety of evidence is presented supporting this simple and compelling premise. Related streams of research are identified and drawn upon in developing this concept and implications are derived for consumer behavior. Because the construct of extended self involves consumer behavior rather…

8,780 citations Cite SaveGo to paper →
The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun

Morris B. Holbrook, Elizabeth C. Hirschman · 1 Sep 1982

This paper argues for the recognition of important experiential aspects of consumption. Specifically, a general framework is constructed to represent typical consumer behavior variables. Based on this paradigm, the prevailing information processing model is contrasted with an experiential view that focuses on the symbolic, hedonic, and esthetic nature of consumption. This view regards the consumption…

8,026 citations Cite SaveGo to paper →
Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value

Barry J. Babin, William R. Darden, Mitch Griffin · 1 Mar 1994

Consumer researchers' growing interest in consumer experiences has revealed that many consumption activities produce both hedonic and utilitarian outcomes. Thus, there is an increasing need for scales to assess consumer perceptions of both hedonic and utilitarian values. This article describes the development of a scale measuring both values obtained from the pervasive consumption experience of…

5,921 citations Cite SaveGo to paper →
Measuring the Involvement Construct

Judith Lynne Zaichkowsky · 1 Dec 1985

Journal Article Measuring the Involvement Construct Get access Judith Lynne Zaichkowsky Judith Lynne Zaichkowsky Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 12, Issue 3, December 1985, Pages 341–352, https://doi.org/10.1086/208520 Published: 01 December 1985 Article history Received: 01 March 1984 Revision received: 01 June 1985…

5,920 citations Cite SaveGo to paper →

Journal of Consumer Research template — frequently asked questions

How do I write a paper in the Journal of Consumer Research format?
In DocuGuru you write your manuscript in a normal editor — no LaTeX setup required — and select the Journal of Consumer Research template. When you export, DocuGuru compiles the paper into the official Oxford University Press format and hands you a submission-ready PDF along with the editable LaTeX source.
What reference style does Journal of Consumer Research use?
Journal of Consumer Research uses Author–year (OUP) references, shown as author–year markers such as (Smith, 2023) in the text. DocuGuru formats every in-text citation and the reference list in this exact style automatically. A reference appears like this: Smith, A., Jones, B. and Lee, C. (2023) 'A representative article title', Journal of Consumer Research, 12(3), pp. 45–58.
Do I need to know LaTeX to submit to Journal of Consumer Research?
No. DocuGuru generates the oup-authoring-template LaTeX class and compiles the PDF for you in the background, so you get a Oxford University Press-ready Journal of Consumer Research document without writing any LaTeX. If you do want it, the LaTeX source is included in the export.
Can I import an existing draft into the Journal of Consumer Research template?
Yes. Paste or upload your current manuscript — Word, LaTeX, Markdown, or plain text — and DocuGuru reflows it into the Journal of Consumer Research format with correct headings, figures, tables, and author–year citations.
Who publishes Journal of Consumer Research?
Journal of Consumer Research is a multidisciplinary journal published by Oxford University Press. DocuGuru's Journal of Consumer Research template matches Oxford University Press's official submission format.
Can I export a submission-ready Journal of Consumer Research PDF?
Yes — DocuGuru produces a PDF built with the official Journal of Consumer Research template (the oup-authoring-template class) that is ready to submit to Oxford University Press, together with the matching LaTeX source files.
How much does the Journal of Consumer Research template cost?
You can start writing in the Journal of Consumer Research template for free. Exporting the final submission-ready Journal of Consumer Research PDF and LaTeX source is part of DocuGuru's paid plans — see the app for current pricing.
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