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International Journal of Technology Marketing is a peer-reviewed journal published by Inderscience, covering Digital Marketing and Social Media, Technology Adoption and User Behaviour, Innovation and Knowledge Management.
| Publisher | Inderscience |
|---|---|
| Reference style | Author–year (Harvard/AGSM) Author–year — (Smith, 2023) in the text Smith, A., Jones, B. and Lee, C. (2023) 'A representative article title', International Journal of Technology Marketing, 12(3), pp. 45–58.
Formats any DOI in International Journal of Technology Marketing style. No sign-up. |
| Publishes research in | Digital Marketing and Social Media Technology Adoption and User Behaviour Innovation and Knowledge Management Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies |
| ISSN | 1741-878X |
| Citation impact (2-yr) | 0.45 |
| h-index | 24 |
| i10-index | 83 |
| Total citations | 3,462 |
| Top institutions publishing here | Lappeenranta-Lahti University of Technology |
| Journal website | www.inderscience.com |
| You get | A submission-ready PDF and the editable LaTeX source — ready to submit. |
Citations each year’s papers have accumulated so far — the most recent years are still building up.
Microsoft Hololens and Google Glass (Project Aura) are two examples of a new stream of wearable technology devices called Augmented Reality Smart Glasses that might substantially influence media usage in the near future. In this study, the authors draw upon prior technology acceptance research and propose an exploratory model of antecedents to smart glasses adoption.…
Wearables devices have emerged as rapidly developing technologies that have the potential to change people's lifestyles and improve their wellbeing, decisions, and behaviours as well as enhance core business processes. However, the adoption of these devices has been relatively slow when compared to mainstream technologies such as smartphones. Hence, manufacturers and designers show a growing…
Netnography is a qualitative research method that explores digital tribes and consumer behaviour by means of ethnographic research conducted online. Considering the growing contributions in this research area, this study aims to provide a comprehensive review and analysis of the existing body of academic literature on netnography. This study involves a systematic content, citation, and…
Information Technology (IT) and intense competition are reshaping universities worldwide. Universities have begun to utilise and integrate IT in teaching and learning in order to meet the instructors' and students' needs. E-learning, one of the tools that has emerged from IT, has been integrated into many university programmes. There are several factors that need to…
Wearables devices have emerged as rapidly developing technologies that have the potential to change people's lifestyles and improve their wellbeing, decisions, and behaviours as well as enhance core business processes. However, the adoption of these devices has been relatively slow when compared to mainstream technologies such as smartphones. Hence, manufacturers and designers show a growing…
