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International Journal of Sport Management and Marketing is a peer-reviewed journal published by Inderscience, covering Sports, Gender, and Society, Sport and Mega-Event Impacts, Sports Analytics and Performance.
| Publisher | Inderscience |
|---|---|
| Reference style | Author–year (Harvard/AGSM) Author–year — (Smith, 2023) in the text Smith, A., Jones, B. and Lee, C. (2023) 'A representative article title', International Journal of Sport Management and Marketing, 12(3), pp. 45–58.
Formats any DOI in International Journal of Sport Management and Marketing style. No sign-up. |
| Publishes research in | Sports, Gender, and Society Sport and Mega-Event Impacts Sports Analytics and Performance Consumer Behavior in Brand Consumption and Identification Digital Marketing and Social Media |
| ISSN | 1475-8962 |
| Citation impact (2-yr) | 0.4 |
| h-index | 38 |
| i10-index | 177 |
| Total citations | 6,253 |
| Top institutions publishing here | University of Ottawa |
| You get | A submission-ready PDF and the editable LaTeX source — ready to submit. |
Citations each year’s papers have accumulated so far — the most recent years are still building up.
Despite being professional and managed by professional entrepreneurs, and frequently owned by successful ones, football clubs tend to present unsatisfactory financial performance. A possible explanation lies in their complex environment. It is indeed usually admitted that professional football clubs in Europe are utility maximisers, in contrast to US professional franchises which are usually organised to…
Due to the rise of communications technology in recent years, fans have unprecedented access to their favourite teams and players regardless of geographic location. Such developments have led to the emergence and increased importance of 'satellite fans'. Given the inconsistent nature of the sport product, managers should actively seek to cultivate and develop such a…
This paper examines the dynamic processes of person branding by conducting an inductive analysis of two case studies of acclaimed athletes: David Beckham and Ryan Giggs. Although their careers have notable similarities and both athletes are regarded as outstanding soccer players, they have contrasting profiles as person brands. An analysis of their on- and off-field…
The major aim of the study was to develop and validate the volunteer motivations scale for international sporting events (VMS-ISE). A growing body of literature suggested that volunteer motivations vary with the nature of the volunteer activity and context. Although numerous studies have identified various volunteer motivational factors on human services in general, little study…
A qualitative research methodology of 10 in-depth interviews with worldwide Olympic The Olympic Program (TOP) sponsors and senior executives of the Olympic marketing programmes, this research provides a unique investigation into one of the sport world's most powerful brand. Specifically, this research examines ambush marketing and advertising clutter from a corporate point of view. Results…
