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International Journal of Internet Marketing and Advertising is a peer-reviewed journal published by Inderscience, covering Digital Marketing and Social Media, Technology Adoption and User Behaviour, Consumer Behavior in Brand Consumption and Identification.
| Publisher | Inderscience |
|---|---|
| Reference style | Author–year (Harvard/AGSM) Author–year — (Smith, 2023) in the text Smith, A., Jones, B. and Lee, C. (2023) 'A representative article title', International Journal of Internet Marketing and Advertising, 12(3), pp. 45–58.
Formats any DOI in International Journal of Internet Marketing and Advertising style. No sign-up. |
| Publishes research in | Digital Marketing and Social Media Technology Adoption and User Behaviour Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty Consumer Retail Behavior Studies |
| ISSN | 1477-5212 |
| Citation impact (2-yr) | 0.46 |
| h-index | 31 |
| i10-index | 127 |
| Total citations | 4,610 |
| Top institutions publishing here | Iscte – Instituto Universitário de Lisboa |
| Journal website | www.inderscience.com |
| You get | A submission-ready PDF and the editable LaTeX source — ready to submit. |
Citations each year’s papers have accumulated so far — the most recent years are still building up.
Abstract: This study provides an exploratory model to understand the factors that influence consumers to adopt the internet instead of traditional channels for information search and product purchase. The authors reviewed previous established theories on consumer decision making in offline environments and research findings regarding consumer behaviour in an online environment. The authors embraced the…
As social media increasingly penetrate the business world, it is important to understand the underlying reasons for companies to adopt social networks marketing (SNM). This study extends the technology acceptance model (TAM) to explore the role of social influences in the context of SNM technology adoption by small and medium companies, and considers how the…
Internet has become the primary source of information for a large number of consumers and it has dramatically changed the consumer behaviour. The arrival and expansion of the internet has extended consumers’ options for gathering product information by including other consumers’ comments, posted on the internet, and has provided consumers opportunities to offer their own…
Marketers desire to utilise electronic word of mouth (eWOM) marketing on social media sites. However, not all online content generated by marketers has the same effect on consumers; some of them are effective while others are not. This paper aims to examine different characteristics of marketer-generated content (MGC) that of which one lead users to…
Despite the dot.com shakeout, online revenues continue to increase and are projected to impose greater pressure on traditional distribution channels. However, there is a striking absence of published empirical work on how consumers attracted to shopping online behave relative to consumers shopping in a traditional store. Such behavioural differences, if they exist, could guide online…
